• http://subscribedlinks.blogspot.com/2007/06/why-local-search-cant-be-standardized.html Getting Local Businesses Online

    This is a good cause, perhaps a mechanism something similar to sitemaps can be implemented here. In reality, I can’t see this happening since there isn’t much of a business case plus there are technical limitations.

    Each of the search giants are well along the local data aggregation route; the reality is that most SMBs can hardly write an email, widespread adoption of this standard is unlikely and its abuse (i.e. spam website) is very real.

    Indeed hCard and whois provide a name, address and phone. That’s information is nothing new. Businesses and search engines want more. But we can’t even come to support a category and service area definition. Practically every destination has its own ontology and definition of MSA, etc.

    This is an ideal and nobel effort, but it will truly require grass-roots effort to take root.

    David Rodecker