Google’s annual livestream of AdWords and Analytics news to be held May 24

By Ginny Marvin

Published: April 21, 2016 at 11:06 am

Jerry Dischler, VP of product management at Google, speaking at the 2015 Google Performance Summit

Google will livestream its annual Performance Summit on May 24 at 9:00 a.m. PT/noon ET.

The company typically announces new research and a handful of new features for AdWords and Google Analytics during the session.

No surprise, mobile advertising and measurement will dominate much of the discussion. In a blog post, Sridhar Ramaswamy, Google senior vice president of ads and commerce, highlighted several advertiser requests he’s heard over the past year, hinting at the types of things we’ll likely be hearing more about on May 24:

The ability for advertisers to reach more targeted audiences with universal app campaigns
More bidding and creative control for mobile ads
Ways to integrate data from multiple sources in order to understand the customer journey across devices, channels and contexts

You can register for the livestream here.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.