Google’s annual livestream of AdWords and Analytics news to be held May 24
New research and product announcements will again largely revolve around mobile.
Jerry Dischler, VP of product management at Google, speaking at the 2015 Google Performance Summit
Google will livestream its annual Performance Summit on May 24 at 9:00 a.m. PT/noon ET.
The company typically announces new research and a handful of new features for AdWords and Google Analytics during the session.
No surprise, mobile advertising and measurement will dominate much of the discussion. In a blog post, Sridhar Ramaswamy, Google senior vice president of ads and commerce, highlighted several advertiser requests he’s heard over the past year, hinting at the types of things we’ll likely be hearing more about on May 24:
- The ability for advertisers to reach more targeted audiences with universal app campaigns
- More bidding and creative control for mobile ads
- Ways to integrate data from multiple sources in order to understand the customer journey across devices, channels and contexts
You can register for the livestream here.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
