Jerry Dischler leaves Google after nearly 20 years
Jerry Dischler was the former Google Ads boss, who recently stepped down from that position.
Topic: Jerry Dischler
How Google harms search advertisers in 20 slides
The U.S. Department of Justice hammered Google over search ad price manipulation and more in its closing statement on search advertising.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Google Ads boss Jerry Dischler steps down
The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan.
Google Ads, Search and Chrome bosses discussed to boost ad revenue in emails
The documents have been made public by the Department of Justice as the federal antitrust trial continues.
Has Google Ads lost all credibility? Why one advertiser says it’s time to leave
"There should not be one ounce of trust left that any advertiser has in Google Ads," according to Greg Finn.
Google denies manipulating ad auctions in resurfaced SMX Advanced clip
Google's Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked "frequently".
Google quietly increases ad prices to meet targets, claims exec
The search engine reportedly raises prices by up to 10% without informing advertisers.
Google My Ad Center updates give users more, expanded controls
The new privacy controls allow users to see more ads they're interested in, less of what they aren't, and expanded control for sensitive categories.
Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.
Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta
The new products and features are further indication of Google's machine learning goals.
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
New features and updates are aimed at local businesses and services in the "reopening phase."
Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes
Jerry Dischler becomes the new head of Google Ads, Gomes takes over Google Education, while Google veteran Jen Fitzpatrick takes on engineering.
Google is coming for Facebook budgets with Discovery ads, now available globally
Discovery campaigns are available to all advertisers globally.
Old AdWords interface will be phased out by year-end
Google will notify advertisers ahead of the final switch to the new AdWords experience.
SearchCap: Google job schema, Google mobile first & the SEO movie
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s job listings search is now open to all job search sites & developersJun 20, 2017 by Barry Schwartz Do you have job listings you want to surface higher in Google? […]
Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
We discussed audience, AMP, attribution and much more with Google's head of search ads.
New AdWords interface alpha is rolling out to more advertisers
As Google continues to build out the new UI, more advertisers are getting access.
What’s new and cool at Google from SMX East 2016
At this year's SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what's coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.
Google announces slew of search ads and Analytics updates at SMX East
New audience targeting solutions, a free version of Optimize 360 and more.
Google AdWords to break up tablet & desktop and enable a mobile base bid
Individual device bid adjustments will roll out in the coming months.
Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
Local searches are growing 50 percent faster than mobile searches overall.
Google’s annual livestream of AdWords and Analytics news to be held May 24
New research and product announcements will again largely revolve around mobile.
Google is completely redesigning AdWords: Offers first peek
The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use.
12 Biggest Things To Happen In PPC So Far In 2015
New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms.
SearchCap: SMX Advanced Live Blog, SEO Tools & Google Panda Update Is On Its Way
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google On The Buy Now Button: We Have No Intention To Be A Retailer Jerry Dischler, the VP of Google AdWords, explained the Buy Now button is about improving conversions on […]
Google On The Buy Now Button: We Have No Intention To Be A Retailer
Jerry Dischler, the VP of Google AdWords, explained the Buy Now button is about improving conversions on mobile, to help advertisers help with earning more money across mobile devices.
SMX Advanced 2015 Live Blog: Keynote Conversation With Jerry Dischler, VP AdWords
Danny Sullivan, Ginny Marvin speak with the head of Google search ads.
Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop
Tuesday's #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attribution and bidding strategies that go beyond last click.
Google’s Annual AdWords Livestream Set For May 5th
New product announcements will stem from mobile's prominent role in the customer journey.
Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced
SMX Advanced keynotes deliver first-hand insights. This year is no exception. Advertise on Google? Get the scoop on what’s new and what to expect from vice president of product management Jerry Dischler in his Q&A packed keynote conversation. SEO your specialty? Google’s webmaster trends analyst Gary Illyes will take on all your questions about SEO, […]
Google Overhauls AdWords Editor: Version 11 Released Globally
Editor now supports more bulk editing features and enables side-by-side window viewing.
SearchCap: AdWords VP To Host Livestream, 2015 SEO Predictions & Google’s Santa Tracker Card
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss” On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream […]
AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss”
On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribution and automated bidding features and best practices. If that’s not enticement to tune in, they’re […]
Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises
Anticipation has been running high among paid search marketers about what today’s AdWords announcement — dubbed “Step Inside AdWords — might hold, since Google began teasing the news. However, any fears of drastic changes in the vein of last year’s move to enhanced campaigns will be quelled — to a still calm. Google AdWords product […]
SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend RKG is out with its first quarter Digital Marketing Report today, showing US […]
Google Teases April 22 AdWords News, More Than 10 Announcements Coming
On April 22, Jerry Dischler, VP of Product Management for AdWords, will unveil a slew of new features and tools that are coming out of beta during a livestream from an AdWords customer event. Google has given Search Engine Land an exclusive early look at a blog post going up later today (now live here) […]
SMX West 2011 Slide Video: Best Practices With Google’s New Ad Features
Best Practices With Google’s New Ad Features Presentations from SMX West, March 2011 Google has breathed new life into the text-based AdWords format, introducing an entire new lineup of ad formats. These include AdWords video ads, AdWords sitelinks, local AdWords, product AdWords, comparison ads and more. They’ve also added modifiers, extensions and other features that […]
Supercharging Your Ads With Google Sitelinks
At SMX West last month, in a session called “Supercharging Your Descriptions With Sitelinks,” Google Senior Product Manager Jerry Dischler covered various strategies related to Sitelinks—specifically for the new Google AdWords ad unit that offers additional links below the main destination URL. (There’s a similar new listing format for organic search as well, which may […]