AdWords Search Query Data Now Available Sooner

By Ginny Marvin

Published: March 13, 2015 at 12:11 pm

Today Google’s Jon Diorio announced that some AdWords data is now being updated more frequently.

I happened to notice the change this morning when I checked on a Search Terms report in a campaign that launched just yesterday and has very little data. I was expecting to see the “not enough data” message, but instead saw results — even for a keyword that’s had one click and fewer than 400 impressions.

Diorio says, that in addition to search queries, more frequent updates are available for geographic performance and automatic placements data.

The AdWords help center has a break down of when certain metrics and reports are updated. Clicks and conversions, for example, are typically reported within three hours, while search terms, automatic placements and geographic performance data is typically updated within 6 hours with this change. Other reports like the Top Movers report take longer. Check the Data Freshness page for more details.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.