• Stupidscript

    Responding to Steve Jobs’ comments is a non-starter, Greg. Sorry, but you might as well have written an article about whether the iPad is, in fact, “magical”. (Amazingly, there are a plethora of articles about how it’s not so “revolutionary”, but nobody is taking the “magical” claim seriously … hmmm …)

    Keeping in mind that Steve hasn’t uttered a non-sales word for the past 25 years, let’s look again at the data you posted:

    The data relating to smart phones indicates that Yelp is not in the top five, though Google is, with their Maps section. It’s 2-for-5 with Android users, including Google Search. So, as far as smartphone users turning to Apps for that, it certainly ain’t Yelp’s app, no matter what Steve claimed.

    The data relating to general usage informs us that, as usual, Google.com is the number one destination for browser users of all kinds.

    What are we left with? That Steve Jobs is pumping up his crowd of devotees, again, by claiming that the universe he is creating for them, and that they are increasingly becoming absorbed by, is taking over the *real* universe by displacing browser searches with app searches even though the data can’t demonstrate it.

    So, tell me, why is the iPad “magical”?

  • http://lajthabalazs.com lajthabalazs

    I think that there are two important questions to ask:
    - How much easier is to use application embedded search?
    - What does it give in addition to Google?

    First is mostly a question of user interface design, I won’t go there, I disaprove of browser embedded “toolbars” with the only purpuse to promote a search engine.

    Second is a question of context and data processing. I think that this is an interesting issue. On a mobile device, screen is always a limitation. I don’t like Google search results on my mobile phone because I can’t see them through. What I would prefer is some preprocessing and filtering. Display for example keywords for each page, instead of the quotations that google does. Add an option that filters out, or just shows blog entries or articles, or online shop’s inventories.
    Preprocess results of a type: show addresses or phone numbers of restaurants/shops/museums instead of some random text extracted of the their web page’s content.
    Add context sensitivity, based on the current session, based on current needs, location (google did that), time (day or night, weekend or weekday)…

    If the app is creative, I would use it gladly, and leave Google behind (the scenes?).