Clay Cazier

Clay Cazier is Vice President, Search Strategy for PMX Agency, an integrated marketing agency. Clay's resume includes more than 15 years of web development, search engine optimization and content marketing experience on both the client and agency side, including successful ventures in healthcare, travel, legal and retail verticals. At PMX Agency, Clay's role is to lead brands in the formulation of optimization and content plans to be executed in a joint effort between PMX Agency and clients' marketing teams. This not only requires deep technical knowledge but the ability to spot search trends and communicate the opportunity in a way that inspires C-suite executives to act. Clay graduated in 1996 from Millsaps College in Jackson, Mississippi with a BA in Philosophy (Summa Cum Laude, Phi Beta Kappa) and a BA in Biology (Magna Cum Laude). His search marketing experience built over the years was solidified more recently by completing Rutgers University's Social Media Mini MBA in 2010. After living and working in the New York/New Jersey area for 16 years, Clay and his family have recently moved south to help grow PMX Agency's South Carolina office.

Branded query optimization for SEO

Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our...

Wikidata 101

Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage...

How To Localize Google Search Results

Google has removed the search tool that allows users to change their geo-location. Columnist Clay Cazier documents four ways to get around this...

Using Pinterest For Keyword Research

Google's Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO's need for semantically relevant phrases? Columnist Clay...

Dissecting Google Conspiracy Theories

Time to break out your tin foil hat? Columnist Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid...

Is Responsive Design A Ranking Factor?

Google has stated multiple times that responsive design is their preferred mobile configuration, leading many to speculate that responsive sites...