Bing Ads Launches “Bid Landscape”, A Keyword Level Bid Simulator Tool

Bing Ads is rolling out the new Bid Landscape tool to give advertisers a better sense of what changes they’re likely to see from changing keyword bids.

AdWords users will immediately be comfortable using the tool because it so closely resembles the Bid Simulator in that platform — down to the chart icon that appears when bid data is available for a keyword

Bing Ads Bid Landscape Tools For Bid Simulation

Available in the US only to start, the tool provides an up to 7-day historical window into estimated impressions, clicks and top-level impressions for a given bid for keywords on the search network.

Related Topics: Channel: SEM | Microsoft: Bing Ads

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About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



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