Bing Ads Puts Insertion Order Management Online

By Ginny Marvin

Published: July 22, 2014 at 10:04 am

Agencies or advertisers that have invoice billing enabled and use Bing Ads Insertion Orders can now create and approve IOs online rather than having to rely on email or fax.

This has been a top request among agencies, in particular. Insertion orders can be created either by the customer or a Bing Ads account manager. Once an IO is approved via the API or the web interface, campaigns will begin to run. It’s possible to create overlapping IOs so that there is never an advertising lapse between orders.

Here’s what the process looks like depending on who originates the insertion order:

More details are available on the Bing Ads site.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.