• http://www.creativeguise.com Doug McArthur

    I personally don’t see anything wrong with the message they sent out. It’s not in a jokey tone like the Kenneth Cole tweet and doesn’t appear to link anyone to anything that doesn’t have to do with Japan. It’s not surprising, but the hypersensitivity of people online and the emotional nature of the situation has blown this out of proportion.

  • http://gemsong gemsong

    I don’t think it’s as bad as the reaction it got, people will find something negative about anything.

  • http://www.linkedin.com/in/KarenBice Karen Bice

    I don’t see anything wrong with the tweet, either in content or tone. It’s worded like all tweets that ask people to donate money for a cause. It also seems that Bing went out of its way to prevent continuing negative reaction.

  • http://www.eqtv.dj Calum Barr

    Much ado about nothing…

  • http://searchengineland.com Jonathan Hochman

    This is a “non-apology apology”, which is less optimal than just saying nothing. Microsofties have to learn that there are those who will criticize MS no matter what action they take. Just ignore them.

  • http://www.concept-i.dk/ Thomas Rosenstand

    What’s the problem with that tweet? Money is raised to support the poor people hit by this catastrophe. And people start bitching about a tweet like this instead of getting to their pockets and help out. Man!

  • SV

    I also dont see anything wrong in the tweet. Not sure why there is an outcry. Retweeting is a perfectly fair way to involve people to help the cause.

  • http://www.smallerbox.net Smaller Box

    I also see no issue with the Tweet. Companies use their position to raise funds and awareness for good causes all the time. What’s to complain about? The company should get nothing for its charitable work? They are a business, they do need to make money. All they’re asking for is a little brand awareness in exchange for a really generous charitable donation. I say good on MS for trying and I wish people would stop being so incredibly cynical and negative.

    I am not a huge MS devotee, but any time I see a company doing something charitable and people spit in their faces for it, it pisses me off. Would they rather MS do nothing? Should MS just give anonymously, because hey F their bottom line? Do these people who are bitching take the tax write off when they donate to charities? When I see a company supporting a good cause I always think “good on them and good marketing too!” It’s much nicer than just seeing ads that say “buy stuff” because they are still getting to market and a good cause is benefiting.

  • http://www.juretic.com rhymeface

    It think they got the wording totally wrong. Should have read something like,

    “Keep people in the loop and #SupportJapan – http://binged.it/fEh7iT. For every RT, @bing will give $1 to Japan quake victims, up to $100K”

    Small difference but it looks less like self-promotion and more like they’re offering people a way to help in both terms of info and money.