Microsoft to end nonprofit ad grant program in December
Microsoft will end its Ads for Social Impact grant program in December, leaving nonprofits to either pause campaigns or pay out of pocket.
Topic: Corporate social responsibility
Microsoft clarifies nonprofit ad grant program status
Microsoft’s Ads for Social Impact program offers nonprofits ad credits across Bing, MSN, Outlook, and more – but entry is waitlisted.
2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
Apple pulls all ads from X amid antisemitic and far-right content concerns
The tech giant is the latest major advertiser to distance itself from X, following IBM's decision to pause advertising on the platform.
Yelp has created a new attribute, Business Fund, and Resource Hub for veterans
Searches on Yelp for veteran-owned businesses in the U.S. increased by 101% in the third quarter of 2022 compared to last year.
Ahrefs has raised $1.5 million for Ukraine
Donations from members of the SEO community have gone to help Ukrainian charities. Most of these provide humanitarian help for civilians.
In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester
The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.
Microsoft Advertising launches Marketing with Purpose Business attributes
Executing Marketing with Purpose in your advertising is an important way for marketers to overcome barriers in the moments that matter, and to connect with people
How inclusion can lead to diversity in marketing and communications
Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first
Marketing that our collective future depends on
MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose.
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some cases.
Google adds ‘Black-owned’ business attribute to local listings
The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners.
How brands can operate with purpose and embrace change as businesses move to reopen
To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace inclusion.
Facebook Ads boycott: What will be the measure of success?
Claiming the advertiser boycott as a success or failure won't likely be clear cut.
CPG giant Unilever announces no more Facebook, Twitter ads through 2020
We have entered an entirely new and higher stakes era of digital activism.
‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins
Patagonia, North Face, Ben & Jerry’s and others have pledged to pull ads in July.
Actionable ways to drive diversity, equity and inclusion in your marketing organization
How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues.
Google pledges $340 million in Google Ads credits for SMBs
The credits will be available for eligible active advertisers "in the coming months." It is also expanding ad grants for COVID-19 public service announcements.
Yelp announces fundraising partnership with GoFundMe to support local businesses
Donate buttons will appear on profiles in selected categories by default.
Yelp sees huge decline in restaurant demand, offers $25MM relief package
Yelp is seeking to become a hub for "virtual local businesses" during the coronavirus outbreak.
Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)
A combination of internal and external pressure has apparently prevented the project from going forward.
Opinion: Google can’t resist China’s 800 million internet users
Despite moral and ethical concerns, Google CEO Sundar Pichai defends company's potential re-entry into China.
Report: Google building China search query ‘blacklist’ with aid of 265.com
The site was purchased by Google in 2008 and has been used to compile lists of keywords and websites that will be banned.
The 7 biggest trends driving customer loyalty
According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to […]
Google logo goes green to promote the company’s first official environmental report
Today's animated Google logo leads to 72-page report outlining Google's commitment to environmental sustainability.
Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak
Google announced today it has launched a public fundraising campaign to help support nonprofits fighting to contain the ebola virus outbreak, and is offering to give $2 for every $1 donated. The site has also added ebola information as a direct answer in its search results. A Google search for “ebola” will result in the […]
Google Supports Gay Pride Month With Rainbow Colored Banner For LGBT Related Searches
Continuing its commitment to gay rights, Google has designed a rainbow colored banner to accompany LGBT related searches throughout June to show its support for gay pride month. Search terms like “same-sex marriage”, “gay rights” and “LGBT” will return a search results page that includes the rainbow banner. Google has never shied away from its […]
Doonesbury Comic: We Need A Company Slogan; Don’t Be Google
Yesterday’s Doonesbury comic strip mocks Google’s company motto and slogan of Don’t Be Evil. The new “Z + Z Bud” company wants to add a company motto to their branding and they think long and hard about what it should be. They said, Google uses “Don’t Be Evil” and they get “called on it every […]
Calling All Young Scientists: Google Accepting Submissions For Annual Science Fair
Google announced its annual Science Fair today, calling for project submissions from students worldwide, age 13 to 18. This year’s Google Science Fair grand prize winner will get a trip to Spaceport America in New Mexico to meet the Virgin Galactic team as they prepare for a space flight. Another big prize includes a 10-day […]
Google Celebrates 2013 Gay Pride Month With Rainbow Search Box For LGBT Searches
For a number of years, Google has recognized Gay Pride Month by adding gay pride-inspired art to the Google search box on the results page of LGBT searches. This year, Google is marking Gay Pride Month 2013 with a 3D-styled rainbow encasing the search box: Google’s past support for Gay Pride month include rainbow-themed search […]
The Google Asteroid Collision Logo You Never Saw
Google prepared — and briefly was showing — a special logo in honor of today’s near miss with Asteroid 2012 DA14. However, the company removed that out of respect, following the meteor explosion over Russia. Below, you can see the logo — or “doodle” as Google calls them — that was intended to run today […]
Google Bans Weapon-Related Listings From Google Shopping
Google has begun notifying merchants that it won’t allow them to continue to listing weapons-related items for sale in Google Shopping. Searches in Google Shopping for things like “pistol grip shotgun” (above), “gun scopes,” “shotgun shells” and many other terms are leading to a results page that says the term “did not match any shopping […]
Group: Google Should Halt All Online Dating Ads Until They’re Sure None Are Fronts For Human Trafficking
Google says it’s spending “millions of dollars” to police AdWords ads to ensure they’re not contributing to human trafficking, but the head of a victim’s rights group seems to believe that’s not enough. Asked what he thinks Google should do, Philip J. Cenedella of the National Association of Human Trafficking Victim Advocates (NAHTVA) says they […]
Lawmakers Question Whether Google Adequately Reviews Ads Potentially Related To Human Trafficking
Lawmakers Carolyn Maloney (D-NY) and Marsha Blackburn (R-TN) are concerned that Google is profiting from advertisements placed by sex traffickers, expressing these fears in a joint letter to CEO Larry Page. The missive seeks reassurances of the company’s commitment to ferreting out ads that contribute to the activity. “Whatever Google is doing or not doing […]
Google Swallows Hard, Renews Effort In China
Google has had a tumultuous and ambivalent relationship with China, reflecting an internal debate about the importance of the vast market to Google’s future revenues and the compromises involved in operating there. Yet the literal and figurative bottom line is that it’s all but impossible for a US public company to resist the lure of […]
BBC Report: Google Admits Accepting Illegal AdWords In The UK
Ads for illegal Olympic ticket resellers, ads for cannabis, and ads for fake identification cards and UK passports. All illegal, but all could, up until recently, be found on Google.co.uk, according to a British Broadcasting Company (BBC) investigation publicized today. Though Google shut down the illegal advertisers when the matter was brought to the company’s attention […]
All Sales & No Service: Google’s Small Business Priorities Are All Messed Up
Google is, again, wiping the egg off of its company face this week after the New York Times exposed yet another way in which some users are manipulating Google Places to the detriment of unsuspecting small/local business owners. The latest issue involves unscrupulous individuals/companies marking other businesses as closed in Google Places. It’s a process […]
In Europe Google Discovers All Politics Is Local Too
The NY Times reports on Google’s charm (and spending) offensive in Europe to try seem less like an American intruder and more like a Europe-friendly purveyor of internet search and other services. Against the backdrop of an European Commission antitrust investigation and criticism from public officials and cultural figures alike, Google has been trying to […]