Bing Launches New Winter Olympics Search Features & Counter To Track Gold Medals

bing-2013-logo-featuredWith opening ceremonies just two days away, Bing is upping its search game for the 2014 Winter Olympics in Sochi, Russia.

Now when Bing users search on specific sports and athletes the search engine will include Olympic-related schedules and content in its search results.

The site has also launched a “Winter Olympic Medal Tally” to track the countries and athletes winning the most gold medals.

To find Olympic event schedules, users only have to search on a specific sport to see an overview of scheduled events in Bing’s search results. Searching on an athlete’s name will deliver their event schedules as well.

Bing Winter Olympic Search Results for “Snowboarding”:

Bing Olympics search 2014

Search results for any athletes competing in the winter games will also include Bing’s new timeline feature, with general information about the athlete and a chronological list of their career highlights.

Bing Olympics athletes 2014

Bing is also releasing a “Winter Olympics Medal Tally” to keep count of gold medals. Placed at the top of the search results page, Bing says users can use the real-time counter to track how an athlete or country is performing.

Bing Olympics counter 2014

Related Topics: Channel: Consumer | Microsoft: Bing


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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