Sign up for weekly recaps of the ever-changing search marketing landscape.
Bing Launches New Winter Olympics Search Features & Counter To Track Gold Medals
With opening ceremonies just two days away, Bing is upping its search game for the 2014 Winter Olympics in Sochi, Russia.
Now when Bing users search on specific sports and athletes the search engine will include Olympic-related schedules and content in its search results.
The site has also launched a “Winter Olympic Medal Tally” to track the countries and athletes winning the most gold medals.
To find Olympic event schedules, users only have to search on a specific sport to see an overview of scheduled events in Bing’s search results. Searching on an athlete’s name will deliver their event schedules as well.
Bing Winter Olympic Search Results for “Snowboarding”:
Search results for any athletes competing in the winter games will also include Bing’s new timeline feature, with general information about the athlete and a chronological list of their career highlights.
Bing is also releasing a “Winter Olympics Medal Tally” to keep count of gold medals. Placed at the top of the search results page, Bing says users can use the real-time counter to track how an athlete or country is performing.