Bing Tests Deep Links Within Search Box Results


Aaron Wall shared a picture on Twitter of a new experiment Bing is trying out by showing deep links directly in the search box results.

When possible, Bing likes to show answers and structured data directly as you type in their search box. But this is the first time I am seeing Bing show “deep links,” also known as “sitelinks,” in the search box.

The picture above shows how the layout of the deep links show in the search box. You can see that it shows the main URL, with the title and description below. It then shows six deep links in boxes below that main result. This is all without actually going to the search results page.

I am not able to replicate this myself. Nor am I am able to see any deep links in the search results for the search term and brand [roboform].

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Related Topics: Channel: SEO | Microsoft: Bing | Microsoft: Bing Deep Links | Microsoft: Bing Page Zero | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Philip Ellis

    Personally if this were to be rolled out I think it looks great. I’m not sure its that relevant to something as generic as Roboform but if someone were to search something far more targeted, I for one would be delighted to get the additional option of deep links etc.

  • Colin Guidi

    That’s interesting. I can see if it’s fully rolled out, that it’ll slightly skew keyword data in regards to how you believe you should optimize your page around given keywords.

    Also, I’m guessing these are mirroring organic sitelinks, likely chosen based upon factors such as traffic, CTR, and bounce rates for the given deep link pages.

  • aaronwallseo

    I am seeing it for big brands like Amazon and eBay…and numerous smaller sites too like a (if TLD is added as part of the cars search).

    I see it on Firefox right now, but am not seeing it in other browsers like Internet Explorer, Opera, or Chrome.

    I can’t see Google rolling out this feature unless there is some ad extension in it, as it would undermine their efforts to monetize arbitraging third party brands.

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