ComScore: Google Flat, Bing Up, Ask And AOL Down

The comScore data for March are being released by the various financial analysts. Here’s the quick read on search market-share figures:

  • Google: 65.7 percent in March vs. 65.4 percent in February
  • Yahoo: 15.7 percent vs. 16.1 percent in February
  • Bing: 13.9 percent, up from 13.6 percent in February
  • BingHoo: 29.7 percent, which is essentially flat
  • Ask: 3.1 percent (a new low)
  • AOL: 1.6 percent (also a low)

Yesterday Hitwise reported that the combined Bing-Yahoo share had crossed 30 percent. Hitwise also reported a decline for Google vs. comScore’s slight gain.

The official comScore figures should be out later today.

Postscript: And now the comScore numbers are officially out:

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Michael Martinez

    Hitwise’s Search Success estimates seem to help tell a more accurate story than these ridiculous page view counts that should have been abandoned years ago. Again, if an SEO firm is ill-advised to use page views as a KPI, why in the world would anyone in this industry endorse the use of page views as a search market share metric?

    The dip in Google traffic appears to be due mostly to the Panda algorithm update — searchers are finding satisfactory results more quickly and easily (and I note that in years past I have often complained that page view counts for “search market share” were inflated in part by search frustration).

    There is some indication, also, that Bing (and maybe Yahoo!, although the ComScore data contradicts Hitwise) may have increased its own page views (through methods documented here on Search Engine Land).

    Honestly, the only people who should care about these page view estimates are companies buying banner ads on

    And you CAN’T buy banner ads on…

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide