Confirmed: Google Testing New “Sources” Display In Search Results

Google has confirmed that it’s testing a new content module in its search results that’s (currently) called “Sources.”

The module appears to have been spotted first by Cyrus Shepard, who shared screenshots of the new display including this one from a search for pop singer Rihanna.


(You can click for a slightly larger version.)

As you can see, the right column is widened to allow several pieces of background info to show — things like biographical info from Wikipedia, her birthdate and other family information, plus links to songs and similar artists. A separate screenshot on a search for “twitter” shows things like Twitter’s street address, where the company was founded and even what programming language it uses.

A Google spokesperson tells Search Engine Land that this is a search experiment, and gave us the company’s standard “Google is constantly experimenting with new features” statement. That’s all the company shared with us; there’s nothing about how many users are seeing the experiment or when it might roll out more widely.

The data showing in the “Sources” content module seems to be similar to what appears in the Google Related toolbar that was launched this summer. And Google’s recent move to sometimes show ads at the bottom of search results opens up more space on the right for content like this.

Related Topics: Channel: Consumer | Features: General | Google: User Interface | Google: Web Search | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Tad Chef

    Soon the organic search results will disappear altogether and Google will show only content and ads.

  • TimmyTime

    “Soon the organic search results will disappear altogether and Google will show only content and ads.”

    It’s time for us to support a search engine. Google would have never made it had they started this way, now they got greedy and are trying to kill everyone’s business.

  • Durant Imboden

    Google’s search interface may be as minimalist as a Danish writing desk , but the results pages are looking cluttered these days. I’d love to see a stripped-down SERP option: no Places, no Images, no Maps, no “Sources,” just Web results.

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