New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More

Google AdWords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar on the Campaigns tab, the upgrade center lets advertisers managing several campaigns perform bulk upgrades to multiple campaigns simultaneously and merge selected campaigns in a few simple steps.

The bulk upgrade feature allows advertisers to select multiple campaigns, choose a mobile bid adjustment, view traffic estimates and upgrade their Enhanced Campaigns with fewer clicks, making it easy to upgrade individual campaigns all at once.

The upgrade center also identifies search-only or search+display campaigns that have similar keywords and location targets, and offers a preview of possible campaigns that could be merged. Advertisers can then adjust the proposed settings, ad groups and extensions for merged campaigns.

Google notes that ad groups and budgets will be combined by default, and any campaign level settings and extensions in the Primary campaign will override Secondary campaign settings and extensions.

According the Inside Adwords blog, the upgrade center will roll-out to advertisers over the next few weeks.