New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More

Google Adwords Enhanced CampaignsGoogle AdWords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar on the Campaigns tab, the upgrade center lets advertisers managing several campaigns perform bulk upgrades to multiple campaigns simultaneously and merge selected campaigns in a few simple steps.

Enhanced Campaigns Upgrade Center

The bulk upgrade feature allows advertisers to select multiple campaigns, choose a mobile bid adjustment, view traffic estimates and upgrade their Enhanced Campaigns with fewer clicks, making it easy to upgrade individual campaigns all at once.

The upgrade center also identifies search-only or search+display campaigns that have similar keywords and location targets, and offers a preview of possible campaigns that could be merged. Advertisers can then adjust the proposed settings, ad groups and extensions for merged campaigns.

Enhanced Campaigns Upgrade Center merged campaigns

Google notes that ad groups and budgets will be combined by default, and any campaign level settings and extensions in the Primary campaign will override Secondary campaign settings and extensions.

According the Inside Adwords blog, the upgrade center will roll-out to advertisers over the next few weeks.

Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Enhanced Campaigns | Top News


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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  • Pat Grady

    Proving again, that procrastination pays!

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