• daveintheuk

    This is a start, not a great one, but a start at least they had more guts than the FTC… the trouble is Google still has plenty of weapons in their arsenal to ensure they can push competitors out.
    Firstly they can simply change the algo or apply a manual tweak – not saying this happens yet, but it is clearly a very tempting option for them. Then there is domain crowding (“Let’s fill the results with TripAdvisor pages, we can kill them off later”); reducing the number of results on the page; pushing organic results further down below the fold etc etc – all these things add up and make life exceptionally hard for anybody trying to compete in an area Google is targeting.

    Oh and on top of all this, they cut off the flow of data with the hated “much provided” – if isn’t anti-competitive, I don’t know what is.

    We either need strong competition for Google, or the EU need to break up the search and publishing portions of Google.

  • atatata

    Bravo, Almunia.

    Google, little gifts as you did with a chairman of FTS will not help here http://www.bloomberg.com/news/2013-02-28/google-helped-honor-ftc-chairman-during-agency-inquiry.html

  • http://twitter.com/durant_imboden Durant Imboden

    Let’s be practical for a moment: If Google were required to make its own properties ” subject to the same algorithm as its content-publisher competitors,” how would the EU monitor compliance?