Facebook’s 2010 Metrics: Dominant & Still Growing, comScore Says

facebook-logo-rectangleTotal unique Facebook visitors in 2010? Up 38 percent.

Average daily Facebook visitors in 2010? Up 69 percent.

Total Facebook page views in 2010? Up 71 percent.

Overall time spent on Facebook in 2010? Up 79 percent.

The list could go on and on. In fact, it does. Here’s a look at comScore’s estimates for Facebook in 2010, covering more than a dozen key performance metrics. None of them were down, and most saw significant, double-digit gains.


That’s taken from comScore’s “2010 U.S. Digital Year in Review,” which was released yesterday and is available for download (registration required).

comScore says Facebook is the fourth most-visited US web property overall, with Google and Yahoo still atop that list. Somewhat surprisingly, Facebook visitors in the 35-54 years old age group actually dropped by 3.6 percentage points in 2010, but Facebook saw gains in the percentage of visits from the under-18 crowd and those 55 and older.

Among social networking sites, Facebook’s visitor count (153 million) is more than triple the number two site, MySpace, with about 50 million unique visitors last year. It’s also roughly 6x more than LinkedIn (3rd) and Twitter (4th) had.


(Those numbers don’t include third-party app or mobile usage, comScore says.)

And reiterating previous reports, the comScore report also shows Facebook’s growth in time spent, where it’s the number one site after surpassing Google last summer.


For comScore data specific to the search engine industry in 2010, see my previous article: Bing Search Volume Up 29% In 2010, Google Up 13%, comScore Says.

Related Topics: Channel: Social | Facebook | Features: Analysis | Magazine | Stats: comScore | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Dgordon

    Great informative article, thanks for all the statistics! It’s not surprising that the 18 and younger crowd continues to grow. However, I found it interesting that the 35-54 age group was the category to decrease rather than the 55 and over crowd. Interesting data, thanks again!

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