In May Bing rolled out its new social sidebar that tied together social data from both Facebook and Twitter. Today another source has been added to the mix. Bing announced that Foursquare tips will be tied into specific location based queries. The Foursquare data will appear in the ‘People Who Know’ section of the sidebar, directly within the results pages:
The Foursquare data pulled will be from the ‘tips” area of each location, no information was given about check-in data. Of course the tips shown will be customized to the users location and the topic they are searching for.
This could be a very beneficial addition as Foursquare tips seem to be custom-tailored for this type of integration. Unlike Yelp or Google/Zagat Reviews, Foursquare allows users to make quick, helpful tips – perfectly sized and detailed for sidebar integration. For more information see this video: