Toxic backlinks: How to spot and avoid them
Bad backlinks can hurt your site’s rankings and reputation. Learn how to identify toxic links, avoid penalties, and protect your SEO.
Topic: Foursquare Labs, Inc.
This day in search marketing history: February 9
Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during COVID-19.
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing platform.
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party approval.
What location data can tell us about the COVID-19 pandemic
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.
Yelp launches ‘Showcase Ads’ and store visits attribution
The new products are intended for national and multi-location brands.
Why is there so little innovation in local?
The alpha and omega of local is now Google.
SearchCap: Google AdWords Snippets, Google Place Rich Snippets & Google Entertainment Results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare CEO Crowley: “We Do Location Better Than Anybody Else” Dec 7, 2015 by Greg Sterling Foursquare has come a long way from its early days as a social “check-in” app. […]
Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market
International restaurant search provider Zomato has acquired Urbanspoon from IAC for between $50 and $60 million in cash. Zomato was founded in India in 2008 but now operates in more than 20 countries and 130 cities globally. Urbanspoon content will be incorporated into Zomato and the Urbanspoon brand will go away after a short transition period. […]
New Foursquare App Bets The Company On Personalization
After months of anticipation, the new Foursquare app has finally arrived. It will be available this morning from the three major app stores. The new app is built around two principal concepts: Tips and Tastes. It attempts to create a better “local search” experience using data (in the background) and personalization. Taking aim at Yelp […]
SearchCap: Foursquare Experts, Google Blessings & LinkedIn B2B Tools
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Traditional Call Tracking Is No Longer Relevant – August 12th Webcast Digital Marketing Depot presents “Why Traditional Call Tracking Is No Longer Relevant: Emerging Trends for Call Tracking in 2014″ […]
Foursquare “Experts” Reintroduces Gamification Into New App
In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently. Gamification is in Foursquare’s DNA. So perhaps it’s no surprise […]
SearchCap: Yelp’s Leaked Documents, Bing Movie Times & YP’s MyBook
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study […]
Bing Ads Lays Out Plans For Coming Year: More Scale, New Ad Formats, Eventually Automation
“As great as this past year was, I’m more excited about FY15 than I’ve ever been,” said Microsoft’s David Pann, General Manager for the Search Network, by phone this week about Bing Ads as the company starts its next fiscal year. “All the fundamentals are set,” he added. Recapping the successes of this past year […]
SearchCap: The Day In Search, February 5, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “When Do The Olympics Opening Ceremonies Start?” Whatever You Do, Don’t Ask Yahoo Who knew a simple question would be so hard to answer? Yesterday I searched across all three engines […]
Ingress: Is Google’s AR Game A Stealth Local Data Effort?
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago. Yet, here it was, already preloaded as an app in […]
Foursquare Now: Update Intros Location-Aware Alerts
Call it “Foursquare Now.” Today, the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Based on the billions of check-ins, likes and other social data Foursquare has accumulated, the updated app will proactively send alerts about places and venues, without any required […]
Search Takes On Even Greater Role In Foursquare 6.0
This morning, Foursquare is rolling out version 6.0 of its app. It puts a new search box “front and center” at the top of the screen to emphasize the local search capabilities of the app. It also adds or enhances other features to make it easier to find places and things to do. The company […]
Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others
After largely ignoring that little white box at the top of its interface for years, Facebook is finally getting serious about search. The company announced today a new experience that it’s calling Facebook Graph Search. It relies heavily on “Likes” and other connections to determine what to show as the most relevant search results for […]
Foursquare Responds To Facebook Nearby By Tapping Facebook’s Friend Graph
Foursquare has made a quick response to Monday’s announcement of Facebook Nearby, with its own announcement today that Foursquare Explore is cranking up its personalization. The irony? It’s going to use Foursquare activity from a user’s Facebook friends to improve the recommendations in Explore. Think of it as Foursquare judo: It’s using Facebook data to […]
Bing’s Social Sidebar Gains Klout Scores & People Recommendations
Klout has become the latest social service to be integrated into the new Bing Social Sidebar that was launched earlier this year. Bing says that Klout scores will now appear next to people surfaced in the sidebar, plus Klout’s data will be used to help determine some of the people who show. From Bing’s post: […]
Foursquare Tips Now Integrated Into Bing’s Social Sidebar
In May Bing rolled out its new social sidebar that tied together social data from both Facebook and Twitter. Today another source has been added to the mix. Bing announced that Foursquare tips will be tied into specific location based queries. The Foursquare data will appear in the ‘People Who Know’ section of the sidebar, […]
Foursquare Rolls Out App Redo: New Likes, Better Recommendations, Visually Simpler
This evening Foursquare is launching a redesigned version of its iPhone app (with Android and Blackberry to follow). It represents both a simplification and expansion of the app, based on what the company has learned over the past three years. The app is also cleaner and visually stronger. It features three nav buttons on the bottom: […]
Snapshot, Sidebar Oh My: Live Blogging the Bing Search Summit
Danny and I are here at the Bing Search Summit in San Francisco. For a comprehensive overview of the new Bing features, see Danny’s article on the “new Bing.” Microsoft’s Qi Lu has just taken the stage and is talking about the launch of the new Bing. He’s discussing the need to “reorganize the web […]
SearchCap: The Day In Search, May 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All Some in Israel are calling foul after images of what’s described as a “secret base” […]
Foursquare Adds Another Search Feature: Check-In History
Still not convinced that Foursquare wants to be more than a check-in game with points and badges? Today the company launched the latest of several search features that continue to position Foursquare firmly as a formal local search engine: a fully searchable history page where users can review their entire check-in history, including photos, tips […]
8 Products That Might Be On Yahoo’s Chopping Block
Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during the analysts’ call when he said the company will be “shutting down or transitioning roughly 50 properties that don’t contribute meaningfully to engagement or revenue.” He went on to say that Yahoo’s focus […]
Foursquare Hits 2 Billion Check-ins, 20 Million Users
It’s April 16th … otherwise known in some circles as Foursquare Day. (Get it? 16 is four squared. And April is the fourth month of the year.) In honor of its own unofficial holiday, Foursquare has confirmed the latest numbers related to its continuing growth: more than two billion check-ins more than 20 million users […]
Yelpy Insights: Yelp Adds Two New Search Filters, Looks To Add More
Is there a battle brewing in the area of searchable local content and reviews? Foursquare has been making some interesting moves in this area, and today Yelp has announced two new search filters that it says will let users more easily find the right local business. Yelp is calling the new technology “Yelpy Insights.” The […]
Ask.com Launches New Visual Q&A App “Pollroll”
It seems like there are a million apps launching or promoting themselves in connection with the upcoming SXSW conference in Austin, Texas. Among them is Pollroll a new Q&A mobile app from Ask.com. Pollroll, according to Ask, “is designed to facilitate the creation, distribution and sharing of poll questions and results.” In addition to answering […]
“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+
I’ve written that Google has plenty of public data to allow parts its new Search Plus Your World feature to be inclusive of rival social networks like Facebook and Twitter. Now, those networks are proving that true, through a new “Don’t Be Evil” tool that lets anyone leverage Google’s own results to see this. The tool […]
SearchCap: The Day In Search, November 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Organic, Paid & Owned Social Media Tactics – Master Them at SMX Social Media Marketing Learn tactics you need to be successful on Facebook, Twitter, Google+ and more. Attend SMX Social […]
Foursquare: More Than Fun & Games, A Potent Local Search Tool
About a year ago, I was feeling Foursquare fatigue. Why on earth was I checking in? The badges were harder to get, and I wasn’t going to ever “win” in some places. But now I win all the time, through tips and specials that have been added. Welcome to the new Foursquare. It’s not like […]
Pew: 58 Percent Use Geosocial And Location-Based Services
Pew has released some new survey findings showing that roughly 58 percent of smartphone owners use what Pew is calling “geosocial and location-based services.” There’s a mix of activities and applications grouped under these headings, including maps & directions and sites like Yelp and Foursquare among other things. Pew data reflect that 35 percent of […]
Foursquare & American Express Specials Rolled Out Nationwide
Today Foursquare announced that their Austin-based SXSW test with American Express is going national. The initial Austin-based partnership between Foursquare and American Express gave significant discounts to users who made purchases at local merchants using their Foursquare account tied to an AMEX card. Many of the initial tests were very lucrative for the user checking in; […]
Foursquare Tops Ten Million Members
Foursquare announced today that they reached the mark of 10,000,000 members. The popular location based check-in app has been growing quickly in both features and members. The release of Foursquare 3.0, enhanced analytics and improved specials have helped to make the free service popular with more than those just checking in. Since inception two years ago over […]
Why Google Latitude’s Check In Deals Is A Few Degrees Off
In the past month, Google’s +1 has been the most hyped Social feature that Google has launched to date, as it has the potential to compete with Twitter and Facebook. A less noticed launch during this same time included social changes to Google’s Latitude product, which have also been launched to help Google compete with Foursquare. […]
SearchCap: The Day In Search, April 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AT&T: 43 Percent Of Local-Mobile Searchers “Walk Through The Door” There are a number of studies (e.g., Pew, Forrester) in the market that question how interested or engaged users are with […]