Google AdWords Continues To Test New Product Ad Formats

A reader emailed us a screen capture of Google testing a new form of display product results in the AdWords listings. This is the third significant test of how the product data is shown in the search ads. We have the way most people see Google AdWords product plusbox and some more recent quick link version and top right ad box format.

This new format, shows the product images and pricing, without clicking on the plus box. Here is the screen capture:

New Google AdWords Product Results

Google sent us a statement regarding this test:

Google is constantly experimenting with new features, tools and visual representations to improve the user experience and usefulness of our ads. As part of that effort, we’re currently running a test in which images of specific products offered by an advertiser may appear within some text ads on Google search results pages. This experiment helps users quickly find the products they’re looking for, and offers advertisers a new way to engage potential customers. This feature is currently in a limited beta and only visible to a small number of users on shopping-related queries.

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Ebuzzmaster

    They are also changing the Google Checkout logo. Yesterday, I saw where they had included a discount within the image, and had placed the checkout logo to the right of the Adwords ad, which had product pictures included.

    This ad appeared in the right rail, so the check out logo was the only thing in a sea of white space. I included a screen cap on my blog at

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