Google Alerts Get A Shiny New Redesign

google-alertsGoogle flipped the switch this morning on a new design for its Google Alerts emails.

The change brings Google Alerts closer in line with Google’s general aesthetic. The emails now have a similarly clean look-and-feel to the card-style layout that’s becoming so prevalent in Google search results, Google Now, on Google’s mobile apps and elsewhere.

The new alerts tell you what kind of alert you’re getting (hourly, etc.), have larger headlines to click on and get three social sharing buttons: Google+, Facebook and Twitter. There were no social buttons in the old alerts. Also new is a “Flag as irrelevant” link with each story.

Gone from the old alert emails is a link to “See all stories on this topic.”

Here’s a comparison between an old Google Alert that reached my In box during the 6 am PT hour, and then the new version that came in within the past hour.

Old Alert Email


New Alert Email


I’ve contacted Google to see if this is a permanent change or if I’m in a limited test. No reply yet, but I’m seeing plenty of tweets this morning from others also seeing the new-look alerts. Are you?

Postscript: In testing the new social buttons, I came upon a bug in the system somewhere. The ampersand in that first headline breaks the sharing when trying to post to Twitter:


That only happens when using the Twitter button; sharing that same headline to Facebook and Google+ didn’t break.

Related Topics: Channel: Consumer | Google: Alerts | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Brian Manon

    I like the new look. It was just to plain before

  • John-Pierre Cornelissen

    If only Google alerts would work properly. I have a dozen alerts for years and I hardly get any Google alert email.Talkwalker works a little better for the same alerts but it also misses a lot as it doesn’t index the entire web.

  • Kevin Gilbert

    I’ve got the new look alerts, too. Plus, I have an option Subscribe via RSS button at the bottom. I thought Google did away with the RSS option? Are they bringing it back?

  • Patrick Coombe

    the new look is great and everything but I’d rather see it re-engineered.

    In short, it just doesn’t work the way it should. 3rd party tools do a much better job which is sad considering Google IS the API and has access far beyond any web developer.

  • Sweta Srivastava

    Nice Look :)

  • Jon Sicotte

    Count me (as one of the few, I guess) as not a fan of the change. I liked the old look better. But, in a few weeks, I will have forgotten what the old way looked like and move on. :)

  • Toby Crabtree

    Oh! Yes. I use Google Alerts for my business as well. It really helps me a lot in knowing the new ideas and trends in the market.

  • Bijutoha

    I am using more than 1 year . it is very essential and worthwhile tool from Google. This update is too necessary for this. Thanks Google .

  • Jason Hughes

    Although you can’t see the website domain now in the new email alert – you have to rest your cursor on the title and read it in the browser status bar.

  • Toby Crabtree

    Indeed its looking nice. Thanks for sharing!

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