Google, Bing Up While AOL Hits All-Time Low: comScore December Search Data

Ahead of their official release, financial analysts released comScore’s December search data. Total search query volume, minus “contextual search” (slideshows), was reportedly up 24 percent vs. a year ago for a total of 18.2 billion monthly queries. Here are the market share figures:

  • Google — 66.6 percent (record high for Google in comScore’s numbers)
  • Yahoo — 16 percent (down from 16.4 percent in Nov)
  • Bing — 12.0 (up from 11.8 percent in November)
  • Ask — 3.5 percent (down slightly)
  • AOL — 1.9 percent (an historic low)

None of these figures include mobile query volumes, which will become material over time. The combined Bing-Yahoo share was 28 percent, basically flat vs. November. Below is the November comScore chart:

Yesterday Hitwise reported its search market share numbers, showing Bing with a 5 percent gain in December.

Postscript: comScore has now released its numbers officially.

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • PPCSwede

    These numbers will, once mobile search is included, show the more accurate percentage of Google’s dominance in the search field. Last time I checked they held +80% of mobile search and as we’ll continue to see a steady development of search on handheld mobile devices, Google will continue to grow its base of satisfied users.

    Question is what can spur a change in the bleak development of Yahoo search market share?

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