• http://www.facebook.com/profile.php?id=704681206 Waqid Janjua

    Thats great, i was hoping this would be the way to do mobile.

  • Kevin

    So it looks like we’re doing the “Device Specific approach”. good to have these recommendations.

  • http://pulse.yahoo.com/_X6WABVK3DQSS6MFYZO35BH4F6U King of Pain

    Had a client today that had this in their header 
    They said it was to prevent the Google Mobile bot from indexing and crawling the site & they did not want to get hit with a penalty by Google for having duplicate content. This is the first I have heard of this? Can anyone clarify?

  • http://www.facebook.com/mkayne Matthew Kayne

    So is a sub-domain considered at New URL to Google?

  • Roslyn Garavaglia

    How does all this compare with the GO-MO partnership Google has with Dudamobile?

  • Bernadette Asilo

    Interesting stuff! I was looking for some guides and I just found your blog. Thanks! Keep it up! :)

  • http://twitter.com/Rohit_Chandra24 Rohit Chandra

    With more than billion people surfing on the web from their mobile devices, its important for the companies to serve their best content optimized for such devices. Good step taken by Google.

  • http://twitter.com/MobileBot MobileBot

    Really nice action for the mobile user. Interesting ! Whom are indulge in the web surfing to get the rigorous in information.

  • Haraldsono

    “Google wants you to use a rel=alternate on the desktop version and use a canonical on the mobile version.” Am I misreading this, or is this a ‘desktop first’ mindset leaking through?

  • http://twitter.com/danny_bluestone Danny Bluestone

    This is a useful article and I am curious about annotations how they would work. The argument about ‘responsive’ VS ‘adaptive’ web design is a healthy one and there is no clear cut answer as this depends the specific project – generally speaking if the budgets, internal client resources and timelines are very tight then responsive is a better option. I also feel that responsive is better and easier to implement from Google’s search engines algorithims perspective. Saying that, you could have a responsive website with certain ‘adaptive’ features that make total sense for the user experience (using media queries). On this topic, the UX and end user goals should drive type of build design opt for whilst being sensitive to marketing and technology requirements.

  • http://twitter.com/jordanwilson jordanwilson

    There’s also a 4th category not listed here which is a combination of both Responsive and Device-Specific. Sometimes referred to as RESS. I wonder if Google would consider that 4th combination as better or worse than responsive on its own.

  • http://zqp.me/ Brad


  • http://www.torontoseogroup.com/ Toronto SEO Guy

    Good to see Google finally taking a soldi stance on this.

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  • http://twitter.com/webprojoe Joe Russo

    Incorrect. It is considered the same URL. That is the practice that all mobile companies use. Website design companies specifically are just trying to optimize the same page (less work) A good mobile site will have mobile related features and content. Click to call, about us, etc. 

    If a sub-domain was considered two URL’s it’s partnership with Duda would make no sense because they are setting up a redirect to show the mobile device. (which is typically set up on another domain) 

    I personally use MoFuse and I’m happy working with them to offer mobile to my clients.

  • http://zqp.me/ Brad

    incorrect.  Sub domains are certainly different url.  You can easily have different content on different sub domains.  http://mail.google.com != http://maps.google.com

    You can tell google that 2 different urls are actually one but that is not the default like you can say http://www.example.com = example.com

  • http://profile.yahoo.com/T46T2UMWSCYJTENMWH2KMCEYQY Jason

    Are you saying that they are recommending a regular website to format into a mobile device or a mobile website, format according to the type of phone?

    We have been building custom mobile websites using the m.example.com format with different content than the regular website.

  • http://twitter.com/SeanIM Sean Mitchell

    Love the info and progression in this space.  Time to advance mobile/platform strategies to this ‘responsive’ platform.  Google wants what it wants…time to feed the mothership. :)  Thankfully it looks like more WP theme designers are jumping on board recently from some digging I did last night.

  • http://goo.gl/FyquM Maurine W. Sigmund

    This is the first I have heard of this? Can anyone clarify? http://CBCJobGetPosition.notlong.com

  • ashishmohta

    If your website has a heavy sidebar, A responsive theme will give an endless scroll to a mobile users. This is one aspect many dont understand and this is one reason I would go for mobile theme instead of responsive design.
    Also if you think just hiding some elements, like sidebar, will solve the problem then it brings back the complexity of detecting a Mobile Device and render accordingly. Idea is to make site usable on mobile device not just adjust size etc. 

    My second major concerns are on advertisements, Not all adverts used on Desktop Design will render according to mobile device which will make your website go out of shape

    In this case I will prefer second approach & get a mobile app done for the website.

  • GilesJuliana

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  • http://ultimatemarketingstrategies.net Peter Sundstrom

     Going for the responsive approach is sensible for certain types of websites/content, but it can lead to a somewhat bloated mobile version as there’s only so much you can do with CSS.

  • Ken

    While it’s nice to see Google giving some guidance on how they would like us to build websites I disagree with the statement that this is a “clear stance on Mobile SEO”. 

  • http://www.brysonmeunier.com/ Bryson Meunier

    This is a common mistake, but it’s not necessary. If they implement the proper redirects and/or rel=canonical and rel=alternate tags that Google recommends, there will be no issues with duplicate content. Pierre Far of Google said as much on the panel. You can safely advise your client to remove those tags, as they could be hurting more than helping themselves. More info on how it backfired for Home Depot in an old column I wrote: 

  • http://www.brysonmeunier.com/ Bryson Meunier

    No, I think you’re right Haraldsono. I’m wondering what will happen in two years when most people are searching from mobile devices and Google has desktop pages in their index. Asked Google to address this in a future Search Engine Land column, so hopefully they will. But it does give fuel to those analysts’ fire who claim that Google, Facebook and others are too focused on desktop when mobile is where everything’s going.

  • http://www.brysonmeunier.com/ Bryson Meunier

    I think that’s short sighted. Google doesn’t want you to make a responsive site if it doesn’t make sense for your users. And sometimes responsive web design is not the best answer for users, as Google acknowledged in their guidelines.

  • http://www.brysonmeunier.com/ Bryson Meunier

    I disagree as well. Of course they would prefer if we were able to make our sites responsive, but they still support three configurations and leave it up to the site owner as to which is best for their users. My latest column in Search Engine Land asks the question  “Does Google’s Mobile SEO Preference Change Mobile SEO Best Practices?”: http://searchengineland.com/does-google%E2%80%99s-mobile-seo-preference-change-mobile-seo-best-practices-125362 and the answer is basically no.

  • spasticdonkey

    Well done article, and also interesting that Google promotes the responsive design approach when they themselves use a device-specific approach for Google search. I agree in theory with the responsive design approach for many sites, but there are times where you are either handcuffing your “desktop” site and/or not delivering an efficient optimized mobile experience as a result.