Google: Got A “Bad” Site? Then All Your Landing Pages Might Be Poor Quality

The Inside AdWords blog has provided more detail into what makes for a low landing page quality score. Google also said they will now not pre-announce all quality score algorithm changes prior to implementation. In fact, Google details which types of sites can cause all your landing pages to be penalized.

The new FAQ describes these sites as “data collection sites” that offer free items in exchange for collecting your private information, arbitrage sites that simply show ads to earn ad income off of, and malware sites that knowingly or unknowingly install software on your computer. Those three types of sites can penalize your landing page quality score, according to Google.

Google also warns about specific types of businesses that might be more likely to be impacting by a quality score penalty. They include:

  • eBooks that show frequent ads or install malware
  • ‘Get rich quick’ sites
  • Comparison shopping sites
  • Travel aggregators
  • Affiliates that don’t comply with our affiliate guidelines

Google also said, “we will no longer post advance notice of upcoming updates” because they make regular updates to the quality score algorithm. They may inform advertisers of “significant changes” to the algorithm, but they will not announce every implemented change in the future.

I suspect a post like this will be discussed and debated in the various forums. Some types of debates might include the fact that there are many malware and arbitrage sites doing just fine in the AdWords listings. I am sure some advertisers will also be upset about Google not announcing every algorithm update.

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • PPCblogger

    Comparison shopping sites named?.. Interesting.

    I mean, they are arbitrage after all.

    But the amount of £ they spend on paid search, you wouldn’t think Google would price them out completely… maybe just taking some of that margin.

  • JonKelly

    Yep, that’s very interesting that they are lumping in aggregators and comparison shopping sites with malware and get-rich-quick schemes. I think a well designed comparison shopping site can offer a lot of value to users beyond what they see in the SERPs.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide