• http://www.ppcblog.co.uk PPCblogger

    Comparison shopping sites named?.. Interesting.

    I mean, they are arbitrage after all.

    But the amount of £ they spend on paid search, you wouldn’t think Google would price them out completely… maybe just taking some of that margin.

  • http://blog.surehits.com JonKelly

    Yep, that’s very interesting that they are lumping in aggregators and comparison shopping sites with malware and get-rich-quick schemes. I think a well designed comparison shopping site can offer a lot of value to users beyond what they see in the SERPs.