• http://www.web-first.co.uk JonH

    I think that is the main implication with google instant: the predictive searches are just going to become ridiculously important and competitive. Maybe Google should use it’s new found love of ajax to scroll through results so that being on the first page isn’t as important anymore.

    If they want to reduce the impact of seo they need to offer more results on the first page or maybe have a side bar that scrolls through the top 30 results or so … oh but wait where would adwords go?

    On a side note is anyone else getting annoyed by Google supplying results based on google suggest but actually showing your previous searches in the search box? How is that supposed to be user friendly?

  • http://www.pelicancrossing.net wendyg

    Well, this long-time user – I switched to Google instantly, the first day I saw it, probably only a week or two after it launched – is reacting by switching. I don’t know where I’m going yet, but, as I wrote a little while ago I want a divorce.


  • puffdoggydaddy

    May be a coincidence, but since Instant came online Chrome has slowed down noticeably.

    Hooray Google…keep it up, maybe you can slow it down enough that it is exactly like IE.


  • http://www.npromote.com Davor Bomestar

    From a user standpoint I am happy that you can shut this down in options because it’s iritating as hell. I feel like almost every new change google makes it degrades user experience, they have really lost the track and are more concerned about themselves than users, but sooner or later that will turn against them.
    From a marketer standpoint I am also disapointed but I know we will all adapt, slowly we will get tired of this “treatmant” from Google and we will find a way to fight back. For example we might have less traffic from google but we will use other ways like social media, we will be more concerned about every user we get to keep it longterm than to get a pile of new Google visitors. I feel Google will lose it’s dominance because this is not anymore the Google 75% liked when they started using it. Soon, things will change.

  • http://www.ferreemoney.com JNFerree

    Now that Google Instant and the new Google Caffeine Algorithm is in place, it seems having high quality P5+ backlinks is not enough to rank high with the major search engines, ergo we all need to enhance our On-Page Optimization quotient in order to get indexed and rank high with the major search engines.

    There are 61 million Google searches for On-Page Optimization and your Blog is right there at the top, so I made sure to grab your RSS Feed and I’ll back for more.

  • mikerowan

    Nice experiment!

    I have noticed that instant has really slowed down my searches, and so far I see it as more of an attempt by google to try to show off rather then provide the user with a helpful experience.

    Also, i think that this will greatly impact the long tail searches that i have incorporated into my marketing efforts because of google predicting where you need to go, instead of letting the user define their experience.

    We will see.

  • Zoey

    I think there is far less to fear from Google Instant than is currently being touted.

    At the end of the day, the need to adjust practices and optimise for KWs based on Google’s preemptive search terms is must be entirely dependent on whether our real users are actually taking to the Instant results, or not. And based up on our research, they aren’t.

    We used eyetracking software to analyse users in front of Google Instant and found that none of them even noticed the Google Instant results and few even used the auto-complete term in lieu of typing their search term in full. There data and heatmap screen shots are here: http://blog.essentialtravel.co.uk/no-one-is-looking-at-google-instant.html/comment-page-1#comment-36859 But I believe Instant will give PPC managers and awful lot more to think about than SEO managers.

  • http://www.moxby.org.uk moxby-design

    This is a great experiment, but how things pan out in the future, this is not going to be certain. I read elsewhere, and the comment is true, that the essence of SEO does not change because of Google Instant, because SEO is all about high-quality, relevant content with a view to driving the right visitors to your site who are genuinely interested in what you have to say or sell.

    The comment from Zoey is interesting – about what users are actually looking at – many will type quite quickly and miss the extra results. The question from all this is does GI actually improve the relevancy of results and initially I have to say I’m doubting it simply because people may not want broader terms.

    It’s just frustrating how Google seems to dictate the rules of the game and we have to dance to their tune. But dance to it we must.

  • http://www.erocket.co.uk erocket

    The following is hardly scientific, but interesting food for thought. Lets imagine I’m looking to buy a new tennis racket. I’m in the UK, and logged into Google.co.uk with personalisation turned off. I get the following suggestions when I type in the term tennis racket. I’ve listed the results I get in the order they occur, and with the reported Global / Local Exact search volumes reported by the AdWords Keyword Tool (Beta) alongside:

    tennis rackets – 9900 / 4400
    tennis racket string – 210 / 16
    tennis racket sizes – 260 / 210
    tennis racket reviews – 1000 / 260
    tennis racket – 8100 / 1900

    Hardly scientific, and I’d love to see future test results on this, but these results suggest that keyword phrases are not being displayed based on their historical popularity. Even allowing for inaccuracies in the reported keyword volumes, that’s a hell of a difference reported for the second and third listings.

    If I were running a tennis supplies ecommerce store, this could be a game changer. If these results are commonly displayed when typing in ‘tennis racket’, it implies I would need to rethink the terms I am targeting most heavily.

    Continuing my tennis store analogy, it would not be unusual had I previously concentrated on optimising for keyword phrases reporting significantly higher popularity than ‘tennis racket string’ or ‘tennis racket sizes’. But on first look this suggests I would need to identify and target keyword phrases which, whilst reporting significantly less popularity, are now appearing in the ‘top 5’ Instant suggestions.

    I’ve already started work on this for the search terms related to the site I support, and it is throwing up similar outcomes to the example above. Fascinating stuff. This will keep us on our toes.