The Unexpected Consequences Of Higher Quality Scores
Quality score can drive the success or failure of your paid search keywords, and the two best known impacts of quality score are the effect it has on...
Quality score can drive the success or failure of your paid search keywords, and the two best known impacts of quality score are the effect it has on...
Quality score is a system AdWords uses to pass judgment on each of your keywords. They score every one, reflecting how well that keyword has done in...
It’s going to be a long time (weeks or months) until anyone has a complete understanding of how Google Instant will change search and search...
I’m a big fan of Google’s Chief Economist, Hal Varian. When Dr. Varian speaks we gain authoritative and important new information about how...
The focus of the paid search world, if you measure it by tweets, blog posts and conference sessions, has turned squarely to Google’s AdWords...