The Unexpected Consequences Of Higher Quality Scores
Quality score can drive the success or failure of your paid search keywords, and the two best known impacts of quality score are the effect it has on...
Why Google AdWords Quality Score Is Your Friend
Quality score is a system AdWords uses to pass judgment on each of your keywords. They score every one, reflecting how well that keyword has done in...
Google Instant And The Power Of Suggestion
It’s going to be a long time (weeks or months) until anyone has a complete understanding of how Google Instant will change search and search...
Varian Shares AdWords Secrets – Will He Bring Transparency To Google?
I’m a big fan of Google’s Chief Economist, Hal Varian. When Dr. Varian speaks we gain authoritative and important new information about how...
Is The Hype Over Google AdWords Quality Score Justified?
The focus of the paid search world, if you measure it by tweets, blog posts and conference sessions, has turned squarely to Google’s AdWords...