Google Introducing “In-Depth Articles” To Search Results

G google logoGoogle is rolling out “in-depth” articles this morning. We previously wrote about the test when it appeared a couple of months ago.

In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from what appear to be recognized and higher quality sources.

in-depth articles

Google suggests that the new block will appear most often for broad topics and themes. In-depth articles will not appear for every query, however.

It’s not yet clear whether all publishers and sites will have equal access to this area via structured content markup or whether there’s some sort of internal white list of approved publishers.

It’s not yet live for me, but if Google presents the content as it did in the earlier test, the block will appear in the middle of the page.

In-depth articles - [population growth]

Rather than in the middle of the page, I would argue this should be on the right rail with Knowledge Graph content.

Postscript: Google has confirmed the block will appear in the center of the page.  The company also said there was no “white list” as I suggested above. Here’s a statement provided by a Google spokesperson:

“Our goal is to surface the best in-depth articles from the entire web. In general our algorithms are looking for the highest quality in-depth articles, and if that’s on a local newspaper website or a personal blog, we’d like to surface it.”

Related Topics: Channel: Content | Google: Knowledge Graph | Google: Rich Snippets | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Travis Waddoups

    You have to love ever changing Google. I must say they do a great job of keeping everyone on their toes and require everyone be up to date to stay in the industry.

  • Rosendo A. Cuyasen

    This is another trouble for online authors who spin articles and published it into article directories. I think Google really want that information from the web should be meaningful, useful and precisely online users and readers can be benefit of it.

  • Durant Imboden

    I don’t think this has anything to do with discouraging article-spinning. It may be a way to highlight two or three articles on a SERP, but in most cases, the featured stories are likely to be articles that would have outranked the spun articles anyway.

  • Subscription Central

    Thanks for the news, Greg! Google’s page said this feature will be available on, but if they’re pulling in in-depth articles, do those articles have to be accepted and optimized for Google News? And what about advertorials?

  • Daniel Benny Simanjuntak

    This “change” appears to support the idea that part of your web
    marketing strategy should be to become an authoritative hub of
    information related to your industry.

  • George Michie

    The distinction between a white list, “authoritative sources”, and large brand bias are technical distinctions with little practical difference for a broad swath of publishers. Given the competition with Amazon, I wonder if the Washington Post will be as authoritative as it used to be :-). Humor aside, quality content remains the name of the game.

  • Amber King

    This is one way of pinpointing those who really know their craft. These days, quality content are not prioritized.

  • David Rothwell

    Seems like a way to achieve two things: more importance to unique content by trusted authors (identity is everything as proven by rel=author), and a further division between information and ecommerce (Google Shopping).

  • Illogicalthinker

    I see spammers licking their mandibles now. Thankfully I think they will only award these to extremely high end sites (Wired, Searchengineland, Moz, etc). Sorry spam genies, “OurArticlesbest.spam” probably won’t make the cut.

  • Illogicalthinker

    I think that article length is irrelevant. There is not going to be a golden word count. The average that might be derived, will not be beneficial in any way. Google will award this to sites/authors well known for quality content. They will probably publish everything from the latest small discoveries to scientific articles.

  • lauren123

    as Amber answered I am in shock that anybody able to profit $5629 in 4 weeks on the computer. have you seen this site w­w­w.K­E­P­2.c­o­m

  • Reid Bandremer

    If the in depth articles are resigned to a block in the middle or bottom of the SERPs, this could hurt some articles if they’d otherwise be in the top of the SERPs. I wonder if such articles will get moved down to the in-depth section?

    It makes me wonder if I shouldn’t proceed with caution before recommending article markup?

  • Durant Imboden

    I’ve wondered about that, too. Maybe Google is hoping that fans of “In-depth articles” will train themselves to look for the special results boxes on Google SERPs instead of being like the dummies who never scroll farther than organic results 1, 2, and 3.

  • alisha652

    as Mark answered I’m in shock that any one able to profit $9035 in one month on the computer. did you read this site w­w­w.K­E­P­2.c­o­m

  • Reid Bandremer

    Perhaps. But that might draw clicks away from Ads.

    This whole In-Depth Article thing is a bit of a big question mark for me currently.

  • Lucian Balanu

    Tha Update called “In-Depth Articles – Deeper Research – Original Long Content”, rolled out on “08-06-2013″, distroid my website got him down on allmost all serp position with about 10-15 places.

    Does anywone have any idea why this update can affect so much an small online store ?

    At first i think i have mesed up by putting Author Rel, on market products, linked with my G+ account, have no idea if this is why this affected me, is it okay to put author rel on an online store.

    All other stores in my domain, with a lot more poor content, have registred no loss, only me.

    I have seen a lot of you guys here realy know what you tell, so can i please get a friendly helping hend ?

    Thank you, and Pardon my English.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide