Google Ads introduces commerce audience sharing for retail media
Google Ads now lets retailers share first-party audience segments with brands and sellers for more targeted retail media campaigns.
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Google Ads adds IP address and timestamp matching to Customer Match
Google Ads adds IP addresses and timestamps to Customer Match, promising stronger matching and new privacy considerations.
Retail media is evolving. Here is what marketers should value now
Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.
Google Ads lets offline uploads fill gaps in tag-based conversions
Advertisers can now supplement tag-based conversions with offline data to improve measurement and bidding accuracy.
3 PPC priorities to focus on in 2027
As advertising platforms take more control of media buying, advertisers need to rethink what they can control
Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
Number of Threads users
Explore the latest 2026 stats for Threads, Meta's new X (Twitter) rival, with over 400 million monthly active users.
Spotify user stats
Important Spotify user stats. Includes data on subscribers, availability, and more.
Google Ads tests Enhanced Matching for Customer Match
Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals.
Google expands Data Manager API with smarter audience management
Google is providing flexible audience management, smarter validation and richer Google Analytics data collection.
Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML
Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.
Your #1 competitive advantage in Google Ads: Customer Match
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
Commerce media expands beyond retail sites with Demand Gen integration
The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.
Google is moving offline conversion imports out of the Google Ads API
Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June.
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
How to use customer acquisition and retention goals in Google Ads
Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting distortions.
Google Ads simplifies enhanced conversions into a single switch
Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers.
How to take your marketing measurement from crawl to sprint
Outdated tracking can’t keep up with privacy changes. Unify first-party data, attribution, MMM, and incrementality to measure real impact.
Why audience engineering is replacing manual targeting in paid media
Discover how to influence AI targeting decisions, avoid wasted spend, and use creative and data signals to reach higher-value customers.
Strategy is the new keyword: What drives paid search performance now
Automation handles execution. Performance now depends on signal quality — data, creative, and conversion design.
How to use first-party data to find high-impact content ideas
Turn internal data into content your competitors can’t replicate, from site search insights to sales conversations and support tickets.
The first-party data illusion
Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or customer truth.
‘Always be testing’ worked in 2016 — it’s risky in 2026
Unstructured testing can destabilize campaigns and waste budget. Learn how agentic AI helps structure smarter marketing experiments.
Google Ads retargeting: A guide to your data segments
Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.
4 strategic paid search pivots to survive Google’s AI Overviews
AI Overviews are lowering CTR, raising CPCs, and compressing the buyer journey. Here’s how to protect performance and stay competitive.
What’s next for PPC: AI, visual creative and new ad surfaces
Google and Microsoft liaisons explain why dynamic ad surfaces, distinct assets and smarter AI inputs will define the next era of paid media.
Google Ads adds beta data source integrations to conversion settings
Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.
How first-party data drives better outcomes in AI-powered advertising
Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.
Google rolls out Tag Gateway integration via Google Cloud
Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy restrictions.
Google lowers audience size limits across Ads
The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.
How conversational AI is changing the economics of paid search
A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.
The AI gold rush is over: Why AI’s next era belongs to orchestrators
Why the 'more is better' era of marketing technology is officially over, and what actually works instead.
Google launches Data Manager API
Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.
Google’s Year in Search 2025: These trending topics spiked big
Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where search – and SEO opportunity – is shifting.
Come in first with first-party data: How marketers use it to win in SEO
Future-proof your marketing with first-party data. Learn how to collect, activate, and scale customer insights while staying privacy-compliant.
Optimizing for AI: How search engines power ChatGPT, Gemini and more
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
The end of easy PPC attribution – and what to do next
Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.
Why your content strategy needs to move beyond SEO to drive demand
It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and sales.
What is remarketing? Strategy, benefits & best practices
Learn how remarketing works, why it boosts conversions, and the top strategies to re-engage site visitors across Google Ads, Meta, and other platforms.