The Algorithm Updates Google Announces Aren’t The Only Changes They Make

Yesterday, Google’s Matt Cutts tweeted a reminder that Google makes one or two algorithm changes every day (around 500 a year).

Google's Algorithm Changes

Google talked about this in a video they published last year, but it can be easy to forget.

The algorithm changes that Google announces are only a tiny fraction of the changes they are making. And if your site loses traffic on a day that Google announces a change, it’s possible that what Google announced isn’t what caused the drop.

The one question I am asked nearly every day is how can marketers keep up when the algorithms change all the time? And my answer is the same one as it has been since I started working for Google (and hasn’t changed since): Google’s algorithms are always evolving to better reach their goal of providing the best possible results for searchers. Focus on creating pages that are the best possible results for your audience and you’ll always be building to long term success in search.

 

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: SEO | Features: Analysis | Google: SEO

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About The Author: is a Contributing Editor at Search Engine Land. She built Google Webmaster Central and went on to found software and consulting company Nine By Blue and create Blueprint Search Analytics< which she later sold. Her book, Marketing in the Age of Google, (updated edition, May 2012) provides a foundation for incorporating search strategy into organizations of all levels. Follow her on Twitter at @vanessafox.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • http://www.androidspy-software.com/ android spy software

    What is the strategy of Google behind these hundreds of algorithms updates in a day, week, month and year? anyone can explain it?

    You do put hard effort, and next day algo changes and website gets down in terms of ranking!

  • RizzoMB

    So Google makes 500+ algorithm changes a year. All the more reason to follow the best practices and create great content.

  • RizzoMB

    So Google makes 500+ algorithm changes a year. All the more reason to follow the best practices and create great content.

  • seowebconsulting

    >>Focus on creating pages that are the best possible results for your audience and you’ll always be building to long term success in search.

    Amen sister!

  • seowebconsulting

    >>Focus on creating pages that are the best possible results for your audience and you’ll always be building to long term success in search.

    Amen sister!

  • seowebconsulting

    >>Focus on creating pages that are the best possible results for your audience and you’ll always be building to long term success in search.

    Amen sister!

  • http://www.facebook.com/people/Ben-Guest/100002606955053 Ben Guest

    That goodness for these 500 updates a year. Makes non of us experts, huh?

  • http://www.facebook.com/Nauthiz1 Trevor James McCann

    Lol this isn’t true at all. Having good content doesn’t mean you will rank.

  • http://twitter.com/jvinceaquino john vincent aquino

    1-2 updates/day means G results page still sucks! Can’t they perfect it in a few updates?

  • Brady Behrman

    Strategy of Change: To return the most relevant results. Change can be good. If your site(s) have strong quality unique content, it’s pretty hard to fail.

  • http://about.me/polleydan Dan Polley

    Wow. I did not know that. Thanks!

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