Google Makes Flight Search Results Better Looking, More Useful

In September Google did the first part of its integration with ITA, showing flight schedule information in search results and launching a separate flight search “portal” of sorts ( Here’s what it looked like in results:

The display could be expanded to reveal flight schedule information. However that wasn’t very pretty or useful, especially compared with other travel verticals such as Kayak or Orbitz.

Today however Google is rolling out an improved display for supported cities that includes schedules and price information. It brings some of the “portal” functionality into search results.

In the area, you select your desired legs and then click through to book directly on the airline’s site.

Presumably that capability will now be brought directly to the Google SERP — although the new functionality isn’t yet live for me so I can’t confirm whether or not that’s a correct assumption.

It’s rolling out now and but only in the US for the immediate time being.

Related Topics: Channel: Local | Google: Maps & Local | Google: Web Search | Search Engines: Travel Search Engines


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide