Google Maps has added a feature where it will highlight in a pink color the borders of a city, postal code or other borders based on your search.

To see it yourself, go to Google Maps and search for a city name or even a zip code. You will see a pinkish highlight around the border.

Based on your zoom level, as you zoom out, Google will highlight the whole area, not just the borders, in the pink color.

Again, you can try it for searches like [Mountain View, CA] or postal codes like [10010] but certain borders are hard to make out, like those in New York City.

Hat tip to Google Operating System for spotting this.

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Related Topics: Channel: Local | Google: Maps & Local

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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