Google Now Collecting Local Reviews From Non-Traditional Sources

In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of traditional review sources to new, non-traditional sites (e.g., blogs, articles, etc.). Mike Blumethal has written a lengthy post on the subject. As Mike points out this could potentially complicate the emerging area of reputation management for local businesses.

In the near term it’s unlikely that Google will simply cast far and wide for any local business mention. Rather it will identify selected sites in particular markets, but those sites apparently need not be “review” sites to be included on Place Pages. Here’s an example that Mike cites, from a personal blog: a positive mention about a Portland-area trainer:

Picture 221

Here’s the “review” text:

Picture 222

Particular “hyper-local” blogs or sites may gain significant influence if they’re heavily relied upon by Google. Mike speculates about what attributes a “hyper-local” blog review will require to be included in Google’s index (as a SEO strategy).

I would caution here that it’s reviews in the aggregate that matter and not the outliers. Ultimately the true way to manage online reputation at the SMB level is to provide a good service and follow up on complaints to the extent they’re known. Having said that we will see more tools emerge this year — Marchex has one and others are coming — that enable discovery of online reviews content. However, to be comprehensive, such tools will have to mimic what Google is doing with Place Pages.

Indeed Place Pages itself becomes a reputation management tool of sorts as it improves and captures more local reviews.

Related Topics: Channel: Local | Google: Maps & Local | Google: Place Pages

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.grubhub.com onecaseman

    Can you talk about how they’re prioritizing which reviews are shown between all of these review sites? What ranking factors are they using to post a certain review above another or certain sites’ reviews above other sites’ reviews?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide