Google Shakes Things Up By Adding Earthquake OneBox

Mar 4, 2009 at 11:42am ET by Barry Schwartz

About two years ago, Greg Sterling wrote a piece on Searching for Earthquakes. Since then, I believe Ask.com was the only search engine providing a “smart answer” for earthquake data. Ask.com continues to offer the smart answer, but recently, Google added their own.

Google Operating System reports Google has added an Earthquake OneBox result for a search on earthquake. Here is a picture:

The data Google uses for this OneBox is from U.S. Geological Survey Earthquake Hazards Program.

Postscript: A day or so after, Google posted information about this new OneBox and titled their post Shaking up earthquake searches.

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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