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Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile

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Google’s latest blog post on the Webmaster Central blog is encouraging webmasters to adopt and implement autocomplete on web forms on your mobile web sites.

Google’s Mathieu Perreault from the Chrome team and Zineb Ait Bahajji from the Webmaster Trends team said:

Making websites friendly and easy to browse for users on mobile devices is very important. We hope to see many forms marked up with the “autocomplete” attribute in the future.

I asked Gary Illyes from Google if this is a hint to webmasters that eventually autocomplete on forms would be baked into the mobile-friendly ranking algorithm? He said “nope,” adding that he is “not hinting anything” related to that.

Instead, they just think it is a good idea to increase conversions and improve mobile user satisfaction.

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Autocomplete Gary Illyes Google Google Chrome Google Search Mobile web User experience design Web development Zineb Ait Bahajji
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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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