No, Google Not Testing Infinite Scroll Web Results

Update: It seems like this was caused by a Chrome extension named FastestChrome. So Google is not testing infinite scroll in the web results.

Matt Beck, a reader, emailed me a video of Google testing a form of infinite scroll in the search results. Infinite scroll is when you do not have to click the next page button on the search results to see additional search results. Instead, scrolling down will automatically load more search results.

Google does this with their new image search and now appears to be testing it in the web results.

Here is that video from Matt Beck:

Notice the pagination is automatic. When you scroll to the bottom of page one, there is this black bar that moves you to page two automatically. Here is a picture:

Google Pagniation

Related Topics: Channel: Consumer | Google: User Interface | Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide