Update: It seems like this was caused by a Chrome extension named FastestChrome. So Google is not testing infinite scroll in the web results.

Matt Beck, a reader, emailed me a video of Google testing a form of infinite scroll in the search results. Infinite scroll is when you do not have to click the next page button on the search results to see additional search results. Instead, scrolling down will automatically load more search results.

Google does this with their new image search and now appears to be testing it in the web results.

Here is that video from Matt Beck:

Notice the pagination is automatic. When you scroll to the bottom of page one, there is this black bar that moves you to page two automatically. Here is a picture:

Related Topics: Channel: Consumer | Google: User Interface | Google: Web Search

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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