Google Testing URLs Above Descriptions In AdWords

Google is testing a variation on AdWords display that has the URLs shown above the two lines of description, but under the headline. Representatives from the search giant would only say that they’re always experimenting with different ways of displaying information, but multiple members of Search Engine Land editorial team saw the experiment on Google.com for a variety of search terms.

The AdWords display test is, in some cases at least, being shown along with an experimental display for organic results that we reported on in May. That result format also places the URL just under the title, or headline, and above the snippets of text.

Related Topics: Channel: SEM | Google: AdWords

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About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

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  • http://www.simplyclicks.com David Burdon

    Pamela,

    We’ve had this in the UK for several weeks. Since about the time of the Google redesign. I thought it was a permanent move rather than a test.

  • http://www.periscopix.co.uk James Carswell

    Yeah, i posted about this back in May when it looked like a UK test for both organic results AND ads.

    http://www.periscopix.co.uk/blog/google-testing-display-url-above-descriptions-in-ads-organic-results/

    It has been rolled out to everyone in the UK since then.

  • http://www.adwordsanswers.com David Rothwell

    Yes indeed, present in UK for some while now and can be very disruptive to ad readability if you have formatted it so the headline and first description line should run together, as this new format breaks them apart.

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