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Google Tests “Check-in Offers” At SXSW
Google recently introduced check-ins for Google Latitude in an effort to reinvigorate the product, which had fallen behind other newer LBS competitors such as Foursquare. Today Google announced that those check-ins will bring offers from local businesses in Austin, Texas (for SXSW). I’m not going to SXSW, but it will be the battle of the LBS mobile applications it appears.
“We’re doing a small experiment and we’re doing it here in Austin because of SXSW,” Marissa Mayer, VP of consumer products of Google, told an audience at the Signal:Austin conference today. “This is Google entering the check-in space and really giving our users a way of reaping the rewards of checking in.”
Google explains check-in offers:
You’ll be able to see both available and locked check-in offers. And once you gain status and unlock a check-in offer, just tap “redeem” and show your phone to use it. Learn more at google.com/mobile/checkin.
Different types of offers are tied to different status levels to reinforce or promote loyalty. Check-in offers are different from Groupon-like daily deals, a segment that Google is entering after having tried and failed to acquire Groupon itself.