Google Tests “Check-in Offers” At SXSW

Google recently introduced check-ins for Google Latitude in an effort to reinvigorate the product, which had fallen behind other newer LBS competitors such as Foursquare. Today Google announced that those check-ins will bring offers from local businesses in Austin, Texas (for SXSW). I’m not going to SXSW, but it will be the battle of the LBS mobile applications it appears.

“We’re doing a small experiment and we’re doing it here in Austin because of SXSW,” Marissa Mayer, VP of consumer products of Google, told an audience at the Signal:Austin conference today. ”This is Google entering the check-in space and really giving our users a way of reaping the rewards of checking in.”

Just two days ago Foursquare introduced new recommendations for users and new types specials for local business promotions. Whrrl today introduced recommendations.

Google explains check-in offers:

You’ll be able to see both available and locked check-in offers. And once you gain status and unlock a check-in offer, just tap “redeem” and show your phone to use it. Learn more at google.com/mobile/checkin.

Different types of offers are tied to different status levels to reinforce or promote loyalty. Check-in offers are different from Groupon-like daily deals, a segment that Google is entering after having tried and failed to acquire Groupon itself.

Related Topics: Channel: Mobile | Features: General | Google: Maps & Local | Google: Mobile | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide