Google Ads tests new Direct Offer asset for AI Mode promotions
Google Ads’ new Direct Offer asset lets advertisers serve targeted promotions to high-intent shoppers directly within AI Mode.
Topic: Sales promotion
Google expands Shopping promotion rules ahead of 2026
Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.
How to use Google Ads Promotion assets (a step-by-step checklist)
Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.
Google Ads tests new promo-focused budget tools
Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.
Google rolls out 1st Order Promotions for Shopping Ads
Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.
Semrush coupon & discount offers
Get an exclusive extended 14-day Semrush Pro trial through Search Engine Land. Test all premium features free, plus save 17% on annual plans.
Google debuts Sale Event promotion type in Merchant Center
Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements.
Google rolls out new shopping tools ahead of summer sales
Google's tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.
3 ways to drive sales with email
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails.
Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager
Thousands of brands now have access to the new promotions that offer incentives and discounts to consumers.
Microsoft launches Cash back promotions for product ads
The new program aims to increase clicks and conversions for online retailers - but at what cost?
Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center
The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season
Pricing and promotions in Google Shopping could be more important than ever this year.
Google My Business boosts visibility of business offers in Google Posts
A new feature in Google Posts can display up to 10 offers from your business.
Bing Ads rolls out Merchant Promotions for Shopping campaigns in US
The program, coming out of pilot, spotlights offers in Bing product ads.
Google local knowledge panel testing promotion box
Google is testing a new Google local knowledge panel layout with owners promotions.
Google testing new Promotion Extension in text ads
Advertisers can feature special offers in their text ads with the extension.
Google Shopping Merchant Promotions Roll Out To More Countries
Just ahead of the holiday frenzy, Google is expanding Merchant Promotions to the United Kingdom, Germany, France, Australia and India. Launched in the U.S. in 2012, Merchant Promotions allow advertisers to show promotion code offers alongside their product listing ads in search as well as their listings on Google Shopping. Merchants interested in launching promotions […]
Microsoft Offers Skype Promotion For Making Bing Your Default Search Engine
WinBeta reports that Microsoft is offering a promotion to Brazilian searchers to make Bing their default search engine and in exchange, they will get $2 of Skype credit to be applied to your Skype account. When you go to Bing Brazil (clicking this will set your Bing home page to the Brazilian version), the offer […]
Google Seeks New AdWords Express Customers With Promised “Free Month” In December
To get more small marketers to test out AdWords Express, Google is offering a “free month” of advertising to new customers. If new advertisers sign up before December 16, Google will provide a credit in January “worth what you spend between now and the end of this year.” However some limitations apply. Advertisers must be […]
“Shortlists,” 360 Degree Product Views, And Promotions Added To Google Shopping
As consumers prepare to get serious about their holiday shopping, Google is introducing new features to its pay-for-play Shopping search engine, including 360 degree product images, deals and discounts, and a collaborative shopping list. 360 Degree Views Start With Toys The company has started its effort to get 360 degree images of products with the […]
Foursquare & American Express Specials Rolled Out Nationwide
Today Foursquare announced that their Austin-based SXSW test with American Express is going national. The initial Austin-based partnership between Foursquare and American Express gave significant discounts to users who made purchases at local merchants using their Foursquare account tied to an AMEX card. Many of the initial tests were very lucrative for the user checking in; […]
Google Offers $100 Bribe To Bring Lapsed AdWords Advertisers Back To The Fold
Haven’t used AdWords in a while? Here’s $100. Spend it all in one place — your AdWords account. That’s the gist of a new Google effort to reactivate AdWords users who’ve let their accounts grow dormant. The company reached out to these users yesterday with a plea, “We’re sorry to see that you’ve stopped advertising […]
Google Tests “Check-in Offers” At SXSW
Google recently introduced check-ins for Google Latitude in an effort to reinvigorate the product, which had fallen behind other newer LBS competitors such as Foursquare. Today Google announced that those check-ins will bring offers from local businesses in Austin, Texas (for SXSW). I’m not going to SXSW, but it will be the battle of the […]
How To Use Creative Specials To Boost Your Facebook Presence
For newer Facebook marketers, finding the right tone and messaging can be tough when looking to attract fans. Facebook users are different than the normal website visitors as physical customers, in that they react to specials/offers very differently. However, if done right, special information or deals can make your Facebook page flourish.The key is that […]
How To Use Social Deal Sites To Promote Sales
One of the most common questions I hear is “But how can I make money by using social media?” Well, if you are selling goods and can offer up some great specials, there are some direct ways that social media deal sites can help you promote your product to hungry customers. Here are a few […]
Microsoft Doubles Up On Cashback To Give Bing A Boost
Microsoft announced that they have created a “Bing stimulus package” using the Cashback program, in an attempt to encourage searchers to use Bing more often. Cashback is a way for Microsoft to give searchers who buy products from select merchants, after discovering those merchants through Bing, a gift, a discount. In the past, Microsoft Cashback […]
Win A New Car! Live Search Offers Canadian Searchers Prizes With “Big Ticket Search”
Ars Technica reports Microsoft is now trying a new way to incentivizes searches, this time in Canada. Microsoft launched Big Ticket Search to influence Canadians to search using Live Search. Canadians can win wide range of prizes, ranging from 2009 Mitsubishi Lancer SE to gift certificates. Every time a Canadian searches at Big Ticket Search, […]
More On adCenter UK Promotion & Free Search Ads
Yesterday I reported based on a MarketingWeek Online story that Microsoft was running a promotion to give away a free month of search ads. Microsoft told me the story was wrong and promised to send me more information. I now have that information, so let me share with you the program. UK advertisers will soon […]
Live Search Promoting Again, This Time With “Cashback Back-to-School Deals”
Microsoft has announced a “back-to-school” promotion for using Live Search through the Live Search cashback portal. The promotion adds up to “double the cashback rewards on millions of products from hundreds of participating retailers.” Example promotions include 36-percent off select shoes at Foot Locker, 18-percent off on Lenovo ThinkPad, and 30 percent off on The […]
Microsoft Launches Search Prizes With Virgin In UK: Big Snap Search
Microsoft runs prize campaign for Live Search users from NewMediaAge reports that Microsoft is running another search and win promotion. This time the contest is based in the UK, in partnership with Virgin. It is named the Big Snap Search. Users can go to bigsnapsearch.com and search. At the top of the search results page, […]
Microsoft Tries Search & Win Again?
Is Live Search bringing back the search and win “Live Search Trial Program?” A Marketwatch article suggests so, even though the page is invalid. Microsoft did run this program back in August. In addition, it has also run the Live Search Club program.
Google Pushing Google Checkout More
Google has sent out a promotion to Google Checkout Merchants, notifying them that all new Google Checkout customers get $10 from Google. Technically, this is a $10 sign up bonus, the details explain that if you sign up before February 15, 2007, and you are a new user to Google Checkout, you will get $10 […]