9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Topic: Location-based service
Marsbot is Foursquare for AirPods
Its augmented reality for your ears.
What location data can tell us about the COVID-19 pandemic
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.
Why search queries and location data could trump polling as political tools in 2020
Location intelligence will be used to identify and target voters, and predict election results.
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored billboards.
Waze partners with WPP to literally drive traffic to retail stores
The partnership will launch in North America and parts of Europe.
Is Google Maps what augmented reality has been waiting for?
AR walking directions could be a breakthrough application for the industry.
Google Maps now available for Apple CarPlay
The moment many Apple fans have been waiting for - Google Maps on CarPlay devices is now here.
Waze launches ‘Local’ ads primarily aimed at SMBs and franchises
Waze has 100 million active users who spend an average of 11 hours per month in the app.
Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits reported.
Uncovering the white spaces of opportunity for local search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts -- paid, earned and owned.
Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android devices.
Google Maps adds a live view for popular times at venues
Google Maps makes the popular times feature work in the now, with a real-time view.
For manufacturers selling in retail chains, Google launches affiliate location ad extensions
The extension lets manufacturers to show users nearby retail chains in which their products are carried in their AdWords ads.
Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
Local searches are growing 50 percent faster than mobile searches overall.
Google makes 2 ad updates that will affect local search marketers
Ads now appear in Local Finder results, plus ads display differently in Google Maps.
Google AdWords Testing Nearby Store Reminders For Google Now Users
With the tap of an AdWords ad extension, Google Now will set reminders for users to visit an advertiser's location the next time they are nearby.
Google Shows A Store’s Busy Times By Crowdsourcing Your Store Visits
Google now tells customers when not to go to a store based on long wait times.
[WATCH] Google’s Amazing Location-Aware Search Finds Answers About Nearby Places
Now you can ask Google to give you information about landmarks, buildings and businesses around you without ever having to actually use their names.
Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches
Up to four paid business listings will display with direction and click-to-call links.
Map Moves: Uber Buys deCarta, Maponics Grabs UMI, Google Ends Maps Engine
Acquisitions remove two independent mapping companies from the market.
Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads
Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business locations are nearby, users may see up to three locations in an ad. The extensions can display the street address and distance from the user’s current location. Users can click to call or […]
TomTom And deCarta Join Forces To Take On Google Maps
Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end-to-end” alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time traffic to enterprises and developers. Kim Fennell, CEO of deCarta, laid out for me last week the […]
Google Maps “Explore” Feature Shows What’s Nearby Along With Reviews & Travel Times
Google Maps announced a new “Explore” feature yesterday for its Android and iOS app. The new feature offers a “local guide” that adapts to wherever the user may be. According to the release: Now, whenever you want to discover places in your area, simply tap the new Explore button at the bottom right corner of […]
Google In-Store & Location-Aware Product Reminders Now In Google Now For Android
Yesterday, as expected, Google announced on Google+ that the location-aware, in-store product reminders are now built into the latest version of Google Now on your Android Google Search App. Google said “if you’re out and about and near a store that carries those boots, you might see a Google Now card showing you the product […]
Google Now Remembers Where You Parked, Gains Offline Cards, Indoor Maps, Shopping Reminders
Excited that the updated Google Search App for Android will remember where you parked your car? Wait, there’s more! Google Now cards also work offline, malls are gaining indoor map directories and you can now get product search reminders. Earlier today Barry Schwartz wrote that the updated Google Search App for Android will now help you […]
Microsoft’s $15 Million Check-in: Will Redmond Buy Foursquare?
Microsoft has invested $15 million in Foursquare and said it will license the former’s location data according to news released yesterday. Foursquare aspires to be “the location layer for the internet.” With real-time feedback about local data accuracy, based on user movements and check-ins, Foursquare is becoming a stronger and stronger source of local information. However […]
“NORAD Tracks Santa” Is Back With Bing For 2013 & Will Santa Tracking Match At Google?
It’s official. NORAD Tracks Santa, the annual Santa tracking effort run by the joint US-Canadian air defense organization, will be using Microsoft’s Bing for the second year to map Santa’s route. But will Google be mapping Santa on a different route, as happened when it ran its own breakaway tracking service last year? There’s hope […]
Ingress: Is Google’s AR Game A Stealth Local Data Effort?
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago. Yet, here it was, already preloaded as an app in […]
Foursquare Gives iPhone Users Real-Time Recommendations & Rolls Out 2 New Search Features
Foursquare announced three new upgrades today. The location sharing app has extended its ‘Real-Time Recommendations‘ to iPhone users, and added two new search features: a ‘Nearby’ button and the ‘Friends at a Glance’ feature that displays most recent check-ins by friends. According to the announcement, the app’s look and feel has also been updated with, […]
Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent
Google spent just over $1 billion to take Waze away from Facebook, Apple or Nokia and Microsoft. It equally sought the real-time driver feedback that Waze crowd-sourcing provides. Given the size of the transaction the US FTC got immediately involved to bring antitrust scrutiny to the acquisition. Now Bloomberg reports that the FTC is unlikely […]
The Local Marketer’s Guide To Apple Maps for iOS7
While the launch of iOS7 has received a ton of press and blogger nitpicking about every last detail, little has been said about how the new version of Apple Maps affects local marketers. I feel like most marketers are still ignoring Apple Maps because it got a lot of Apple Maps Sucks-type press a year […]
Foursquare Now: Update Intros Location-Aware Alerts
Call it “Foursquare Now.” Today, the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Based on the billions of check-ins, likes and other social data Foursquare has accumulated, the updated app will proactively send alerts about places and venues, without any required […]
New Google Maps App Gives Users More Search Functionality & Navigation Features
Google announced today the release of a new Google Maps app for Android devices, with iPhone and iPad versions soon to follow. According to the announcement, the new Google Maps app will include more search functionality and updated navigation features, as well as Zagat reviews and discount offers for specific destinations. Google has also created […]
Exploring The New More Dynamic, More Social Google Maps
At the Google Developer conference keynote this morning in San Francisco, one of the clear highlights was the introduction of a redesigned Google Maps experience for the PC and mobile. The New Google Maps are available now with an invitation. Already the leading digital and mobile mapping service, the various feature and UI improvements put […]
Foursquare Hits 2 Billion Check-ins, 20 Million Users
It’s April 16th … otherwise known in some circles as Foursquare Day. (Get it? 16 is four squared. And April is the fourth month of the year.) In honor of its own unofficial holiday, Foursquare has confirmed the latest numbers related to its continuing growth: more than two billion check-ins more than 20 million users […]
New “Save To Foursquare” Button Reaches Into The Real World
Publishers and developers: are you ready for another button (or buttons I should say)? Joining the Facebook, Twitter, +1 and StumbleUpon button family are new “save to Foursquare” and “follow Foursquare” buttons. Users who click “save to Foursquare” (next to local content) will have that place added to their To-Do Lists. Publishers that have started […]
Foursquare Redesign Creates Expanded Opportunities For Users, Advertisers
Once upon a time Foursquare was a mobile app that allowed you to “check in” places and tell your friends you were there. That seems like a long time ago now. Foursquare has evolved into a local discovery tool and loyalty platform for businesses. It has effectively won in its “check-in” segment and has moved […]
Google: Local Now 40 Percent Of Mobile, Physical Distance Becomes A Ranking Variable For AdWords
Today Google is introducing some new ad formats for mobile and announcing that it will now use location proximity as a scoring factor in deciding which AdWords to show the mobile user. Google’s Surojit Chatterjee also shared some mobile data in the context of announcing the new units and policy: Click to Call is now driving “millions […]