Google Tests Replacing URL With Site Name In Search Results; Again
Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name.
Here is a picture of how the Google search results look without the URL but with the site names:
As you can see, it is almost exactly like the 2011 test.
Earlier this year, Google also tested removing the URL section completely.
(Some images used under license from Shutterstock.com.)
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