Google Tests Replacing URL With Site Name In Search Results; Again
Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name. Here is a picture of how the Google search results look without the URL but with the site names: […]
Barry Schwartz on October 21, 2013 at 9:12 am | Reading time: 1 minute
Google is yet again experimenting with the snippet display in the search results. Google Operating System noticed Google bringing back a test from 2011, where they replaced the URL in the snippets with the site name.
Here is a picture of how the Google search results look without the URL but with the site names:
As you can see, it is almost exactly like the 2011 test.
Earlier this year, Google also tested removing the URL section completely.
You can see more examples at Google Operating System, and this was first spotted by Techno-net.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.