Jul 28, 2011 at 9:32am ET by Barry Schwartz

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Google announced they are starting a new service named Page Speed service.

Essentially, this service will be Google fetching the content on your web site and then serving it up with speed improvements of 25% to 60% to the rest of the world, including Google’s bots.

Google will eventually charge for the service but has not yet said how the pricing structure will look. The service includes:

An online service that automatically speeds up loading of your web pages.
Switch your domain name to point to Google’s DNS.
Page Speed Service fetches content from your servers
It rewrites your pages by applying web performance best practices
It then serves them to end users via Google’s servers across the globe.
The service will do the concatenating CSS, compressing images, caching, gzipping resources or other web performance best practices.

To sign up, use this web form. Note, Google will likely eventually charge you for this service and they are not disclosing how much it will cost at this point in time.

I find it interesting that Google is getting into the content delivery game, I know they are obsessed with speed and it will help the web get faster but it just seems strange to me.

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http://www.moxby.org.uk Martin

Does this not seem more like Google asking you (eventually) to pay for one of its SEO factors? I’m all for code minimising, page speed improvements etc. but re-routing your site through Google’s servers? And then probably being asked to pay? I’m not sure that’s really helpful for the Internet, other than to improve Google’s revenue. I agree with you, it does seem odd.
Florakel

Routing your service through google servers is not “weird” at all. It is a common practice for accelerating content delivery and caching. Especially for big sites with global traffic or heavy content such as videos it makes a lot of sense.

The mayor players are Akamai, Limelight Network, Level 3 and Amazon Cloudfront. What is weird is that Google is entering this biz. I agree with Barry, does not make a lot of sense unless they think they can do it way better than anyone else or way cheaper. They definitely have an impressive global network already set up to run their own CDN / acceleration service. An integration of this service with App engine could be a killer.
http://ifdebug.com Alistair Lattimore

Google know better than most that speed matters, it makes them more money & they haven’t been shy about stating that. Setting up CDN services typically is expensive and can be quite complex. If they can do it by applying Google smarts to it, make it more cost effective for companies to use & they make more money out of having a faster internet – then I’d think it a win win situation.

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