Google To Offer Content Delivery Service For Page Speed

Google announced they are starting a new service named Page Speed service. Essentially, this service will be Google fetching the content on your web site and then serving it up with speed improvements of 25% to 60% to the rest of the world, including Google’s bots. Google will eventually charge for the service but has […]

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Pagespeed 100Google announced they are starting a new service named Page Speed service.

Essentially, this service will be Google fetching the content on your web site and then serving it up with speed improvements of 25% to 60% to the rest of the world, including Google’s bots.

Google will eventually charge for the service but has not yet said how the pricing structure will look. The service includes:

  • An online service that automatically speeds up loading of your web pages.
  • Switch your domain name to point to Google’s DNS.
  • Page Speed Service fetches content from your servers
  • It rewrites your pages by applying web performance best practices
  • It then serves them to end users via Google’s servers across the globe.
  • The service will do the concatenating CSS, compressing images, caching, gzipping resources or other web performance best practices.

To sign up, use this web form. Note, Google will likely eventually charge you for this service and they are not disclosing how much it will cost at this point in time.

I find it interesting that Google is getting into the content delivery game, I know they are obsessed with speed and it will help the web get faster but it just seems strange to me.

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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