Google Warning External Keyword Tool Shut Down Is Near, AdWords Keyword Planner To Replace It

Google is working toward the complete phase out of the Adwords Keyword Tool and phasing in the new AdWords Keyword Planner. Users accessing the free external Adwords Keyword Tool to perform keyword research, will see the messaging below that it will no longer be available in the coming month and is being replaced by Keyword […]

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Google is working toward the complete phase out of the Adwords Keyword Tool and phasing in the new AdWords Keyword Planner.

Users accessing the free external Adwords Keyword Tool to perform keyword research, will see the messaging below that it will no longer be available in the coming month and is being replaced by Keyword Planner. Unlike the Keyword Tool, the Keyword Planner is only available to users who are logged into AdWords.

Adwords Keyword Tool Shutting Down for Keyword Planner

Google has not announced the final date, but did say the Keyword Tool would sunset in about 60 days when they announced the launch of Keyword Planner.

To learn more about Keyword Planner, read Larry Kim’s in-depth piece on How To Use The Keyword Planner — The New Keyword Tool From Google AdWords. 


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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