Setting up AdWords website call conversion tracking just got a bit easier

By Ginny Marvin

Published: September 22, 2016 at 3:57 pm

Google is simplifying the setup for tracking website call conversions in AdWords.

The initial setup is the same, with the option to set up website call conversions under the Conversions section of AdWords.

Now, instead of having to add a tag each time a phone number is listed on the landing page, you only have to add one piece of conversion tracking code on your site.

You do still need to also add a JavaScript snippet that will replace the number on the page with a Google forwarding number.

Google says the new process is designed to support tracking for one phone number. You can find more details on the support page.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.