Google’s Matt Cutts: Holding A Patent Doesn’t Mean We Use That Patent In Search Quality

matt-cutts-seo-patentsGoogle’s head of search spam, Matt Cutts, posted a YouTube video talking about a recent SEO misconception that he would like the SEO and webmaster world to “put to rest.”

Matt said, just because Google has a search quality or ranking patent it does not mean that the patent was or is currently part of the algorithm.

Matt explained that there was a patent named ranking documents, which we covered in our story named Patent: How Google May Trick Search Spammers. He said that was one example of a patent Google holds that is currently not built into the ranking algorithm.

Mr. Cutts added that “it doesn’t mean they are necessarily using that patent.” Matt also seemed frustrated that SEOs and webmasters act on those patents and sometimes give up on their websites because of those patents.

In short, Matt wants to convey just because they have a patent or a patent application, it does not mean it is integrated into their algorithms.

Here is the video:

Related Topics: Channel: SEO | Google: SEO | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Colin Guidi

    Interesting and also completely understood. It’ll also be interesting to see how Google treats the Author Rank patent it filed in regards to its algorithm and the influx of social.

  • fairem

    Very interesting site. The information contained in the more useful. They are inspiring

  • Josh

    Yeah, we just wait for somebody else to use it, sue them, then implement the patent for our own services.

  • Alexandra Lindner

    Watching Matt Cutt’s Videos is always a waste of time. Maybe or maybe not in this case… It seems it’s only made to annoy some “newbee” SEOs, because the older SEOs know they don’t have to believe him until they’ve tested it by themselve.

  • SEO Uzmanı

    Hello Matt. I will be realy very glad if you visit my personal blog so ı will have a great storty to tell my son. Thanks

  • Esra Yılmaz

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