Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
Topic: Patent
What patents reveal about the foundations of AI search
AI search is built on years-old patents. Here’s how those blueprints shape AEO, GEO, and modern SEO strategy.
Google patent hints it could replace your landing pages with AI versions
This is only a patent, not something implemented in Google Search. Here’s how SEOs are reacting to the AI-generated landing pages patent.
What Google and Microsoft patents teach us about GEO
Search patents reveal how AI search systems interpret intent, evaluate content passages, and build brand understanding in generative results.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
Google patent describes how the Search Generative Experience works
This may be the first and only patent Google has related to SGE.
Microsoft patent on website and site content reliability scores for Bing Search ranking
Having a patent does not mean that Bing is using these techniques in Bing Search - but it is fun to read.
Information gain in SEO: What it is and why it matters
Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead.
This day in search marketing history: March 25
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
Bill Slawski’s SEO by the Sea website to live on
Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
SEO pioneer and expert Bill Slawski passes away
Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.
Google patent application reveals hints to E-A-T and categorizing health sites
Was there a Medic update? Can Google measure E-A-T? Can Google classify a YMYL site?
The 2019 search engine patents you need to know about
Bill Slawski of Go Fish Digital shared which patents topped his list this year.
Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)
But no, this doesn't confirm Google is using engagement metrics in rankings.
SearchCap: JavaScript nofollow, Google restaurant bookings & remarketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Compare 17 top SEO tools and platformsDec 18, 2018 by Digital Marketing Depot Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, […]
SearchCap: Google SEO patents & Search Engine Land Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google patent on related entities and what it means for SEO Apr 5, 2018 by Dave Davies Contributor Dave Davies pulls key points from a newly awarded Google patent on related […]
Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
Is Google filtering your business in the local search results?
Seeing a shift in Google's local results? It's not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google's local ranking filter.
3 Google Patents You Need To Know About In 2016
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.
Google Patent Search Upgrade Adds Prior Art & Scholar Results
Google makes it easier for users to find patents with the new Patent Search. Mostly because of Google's efforts behind the PTO’s Patent Quality Initiative.
Google Researching AI Technology That Counts Calories By Analyzing A Photo Of Your Food
Google researcher Kevin Murphy said new Im2Calorie technology analyzes the depths of pixels in a food image to identify its shape and size.
Searchmetrics Files “IPRs” To Invalidate BrightEdge SEO Patents In Lawsuit
Roughly a year ago, several BrightEdge SEO-related patents were granted. The company almost immediately turned around and sued Searchmetrics for violation of that IP. Searchmetrics has now filed what’s called an “inter partes review” (IPR) petition to essentially invalidate some or all of the patents. The essence of the trial-like IPR proceeding, conducted before the Patent Trial and Appeal […]
TV Rank: Google Gets Patent On Using What You’re Watching To Influence Search Results
Google uses a variety of signals to determine how to rank search results, such examining linking patterns on the web, an individual’s geographic location, search history and more. Now, perhaps what you’re watching on TV might become a new factor. Bill Slawski, an SEO patent guru, posted on his blog that Google was recently granted […]
Google Granted Patent For Panda Algorithm
Google’s Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011. Today is the day the patent document describing Panda was granted. It was written by Navneet Panda, which is why it was named Panda, and Vladimir Ofitserov of Google. The patent application […]
Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent
Google spent just over $1 billion to take Waze away from Facebook, Apple or Nokia and Microsoft. It equally sought the real-time driver feedback that Waze crowd-sourcing provides. Given the size of the transaction the US FTC got immediately involved to bring antitrust scrutiny to the acquisition. Now Bloomberg reports that the FTC is unlikely […]
Google Patent Search Expands To China, Germany, Canada & WIPO
Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional set of agencies. The new patent agencies included in Google Patent search include China, Germany, Canada, and the World Intellectual Property Organization (WIPO). Since the database now includes patent documents from around the world, […]
Taiwanese Research Firm Claims Patent Law Suit Against Google Search Products
Institute for Information, located in Taipei, Taiwan, has brought a patent lawsuit against Google in the US District Court for the Eastern District of Texas. According to the case, the research institution claims Google Search, Google+ Local and Google Places infringes on the Institute for Information’s patented information retrieval system. The patent in question was […]
Google’s Matt Cutts: Holding A Patent Doesn’t Mean We Use That Patent In Search Quality
Google’s head of search spam, Matt Cutts, posted a YouTube video talking about a recent SEO misconception that he would like the SEO and webmaster world to “put to rest.” Matt said, just because Google has a search quality or ranking patent it does not mean that the patent was or is currently part of […]
Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links
A new Google patent was awarded today named Systems and methods for detecting hidden text and hidden links. The patent was filed on August 25, 2009 by Google’s Matt Cutts and Fritz Schneider. It was awarded today after being in pending status for over 3 years. The abstract reads: A system detects hidden elements in […]
Patent: How Google May Trick Search Spammers
The SEO community has been buzzing about a newly discovered Google Patent document named Ranking documents. The patent describes how Google may detect certain “rank modifying” techniques and then adjust the ranking of those documents using those techniques in a manner that will confuse the webmaster into thinking that technique did not work. The purpose […]
Report: Microsoft Did Shop Bing To Facebook
You know that rumor about Microsoft shopping Bing to Facebook? It sparked lots of speculation about whether that would be a good move for both companies. Turns out it did happen, according to a report in the New York Times citing executives who made overtures to Facebook on behalf of Microsoft — but without the […]
Google Zipper Logo Celebrates Birthday Of Inventor Gideon Sundback
When you visit Google on April 24th, you will see a huge zipper down the middle of the Google of the logo. The logo is to commemorate the birthday of Gideon Sundback, the man who invented the zipper. He was born 132 years ago on April 24, 1880 in Sweden. In 1905 he immigrated to […]
SearchCap: The Day In Search, April 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider The Ends To Justify The Means In PPC “En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It […]
“Googler Killer”, Cuil, Patent Applications Acquired By Google
Googler Killer, Cuil, which launched in June 2008 and went defunct in September 2010, have had their patent applications acquired by Google. Bill Slawski spotted the transfer of ownership of these patent applications this morning. The patents transfer to Google from Cuil include 20090240672, 20090240685, 20090241044, 20090241018, 20090241058, 20090241065 and 20090241066. This is not all […]
Warren Buffett’s Business Wire Awarded Patent For Press Release SEO
Submitting press releases in hopes of gaining search traffic has long been an SEO tactic. But now Business Wire — one of Warren Buffett’s Berkshire Hathaway companies — has been granted a patent over it. That’s pretty nuts. SEOing Press Releases, Patented! Yousaf Sekander over at ElevateLocal spotted the news and has his own write-up […]
Google & Motorola Mobility: The What’s It All Mean Edition
What a way to start the week. The company that once said it would never build its own mobile phones, Google, wants to buy mobile phone maker Motorola Mobility. The technosphere has gone into 5G coverage over the news. Here’s what I’ve been finding interesting and some thoughts. Patent Protection A big part of this […]
SearchCap: The Day In Search, March 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Transcript: Google & Bing On Whitelists & Exception Lists Last week at our SMX West show, Google and Bing spoke about how sites might get excepted from being harmed by particular […]
Google To Gain Access To Over 1.5 Million European Patent Documents
Google Signs Pact With European Patent Office from the Wall Street Journal reports, Google has made a deal with the European Patent Office to gain access to over 1.5 million patent documents. The deal involves Google using their machine translation technology to help the European Patent Office translate the 38 member countries patents. The EPO […]
Google Search Results Dominated By One Domain
Update: Google has confirmed that this is a ranking/UI change. See statement below. Is it a test? Is it a bug? Is it a permanent change to Google’s search results? No one knows, and Google hasn’t answered our questions about it yet. What’s “it”? As Malcolm Coles describes in a blog post today, Google is […]