Google

Google’s ‘people also ask’ search feature officially gains dynamic loading

In 2015, Google launched a feature named people also ask that inserted a box of additional query expanders into the main Google search results. Since then, Google tested showing more of these query expanders as the user clicked on them.

That dynamic loading “people also ask” feature is now officially live in both the desktop and mobile Google search results. Google’s Satyajeet Salgar announced it on Twitter over the weekend and shared a GIF of how it works on mobile:

Satyajeet said that this only works in the US and is fun for those who like to “exploring topics.”

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.