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    Google Tests: New Mobile Search Design & People Also Ask Box

    Here are two new Google user interface tests, one is a redesign of the mobile results and the second is a query refinement box.

    lab-test-experiment-ss-1920

    Google is frequently testing new user interfaces both on desktop and mobile, new search features both on desktop and mobile and new algorithms both on desktop and mobile. The latest two tests spotted were a brand new look and feel for the mobile results and a new box named “people also ask” that generated related queries for your search term.

    Google New Mobile Search Design Test

    This one was spotted by Android Police. The image on the left is the Google mobile design you and I would typically see, the one on the right is the new test Google is trying out:

    nexus2cee_screenshot_2015-04-16-13-28-41-1nexus2cee_screenshot_2015-04-16-13-21-00-1

    The new look feels somewhat more like the desktop version of Google, just more of a responsive design approach.

    People Also Ask Search Box

    Dan Barker spotted this and posted it on Twitter. It has a box towards the top of the search results that says “people also ask,” and then lets you click on alternative or related search queries to refine your search results.

    Here is a picture of that:

    people-also-ask

    Here is a picture from @kieranheadley showing this expanded:

    people-also-ask-expanded-google


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.