• http://living-business.co/ Todd Lohenry

    I see no such tool in adwords. What am I missing?

  • http://www.facebook.com/mr.larry.kim Larry Kim

    it’s being rolled out in beta. it’s in around 10-20% of accounts. the number is increasing over time. see last sentence of article.

  • http://www.KevinUdy.com/ Kevin

    If this tool does indeed replace the keyword tool sometime soon, it’s going to take some getting used to. It seems I can still pull out similar keyword data, but it takes longer, and I am not sure what it might be missing (I’ve only been playing with the tool for a few minutes this morning). So far, I can’t find a way to get search volume numbers for phrase or exact match keywords in the “search” tool.

    I guess the keyword tool API may still be available, even if the keyword tool goes away?

  • Jagadish

    Thanks Larry for such a great update, as of now the rolling is not update on my account, but looking forward to explore this tool.


  • http://living-business.co/ Todd Lohenry

    Maybe it should be in the first sentence considering the length of the article…

  • http://www.facebook.com/mr.larry.kim Larry Kim

    ha ha. this was my longest article ever. something like 1400 words.

  • http://www.facebook.com/mr.larry.kim Larry Kim

    if you have other adwords accounts, try looking in those accounts. it’s popping up in more and more accounts over time.

  • http://www.facebook.com/mr.larry.kim Larry Kim

    hi kevin, i suspect the keyword tool api will be less available in future.

    The way to get the numbers for phrase and exact is to enter the keywords using the match type mark-up on the keyword when you search for it. So for example, “Ice Cream” or [Ice Cream].

  • http://living-business.co/ Todd Lohenry

    Don’t get me wrong, it’s great content but you had me heading to Adwords after the first paragraph…

  • http://www.KevinUdy.com/ Kevin

    Hi Larry, thanks for the reply. In my test I input these 3 keywords:

    flowers, “flowers”, [flowers]

    The “historical stats” results show the same search volume for each of the 3 keywords, and the displaying table does not have the quote or bracket styles – maybe I am missing something?

    The question mark tooltip next to “Avg. monthly searches” explains that the number is showing exact match numbers only. Oddly enough, when compared to the exact match number being supplied in the keyword tool, they do not match (450,000 for the old tool, 673,000 for the new tool).

  • http://twitter.com/nikhilrajr Nikhil Raj. R

    I used this new tool just 2 days before and it is a nice tool. The best thing is that it shows the Average CPC for each keyword without going to SEMrush or Wordstream ;)

  • http://www.calltheczar.com/ Rob Bunting

    Thanks for the great rundown Larry, the screen shots and detailed wlak-throguh are very helpful. This looks like a nice improvement in terms of building a more comprehensive set of data to estimate fututre AdWords results.

    I have been using the (now old) Keyword Tool for a long time for both SEO and PPC purposes and demonstrating it in my basic SEO class for keyword research so non-AdWords advertisers can use it externally (outside of AdWords) for SEO purposes. Any idea if this will be able to be used by people outside of AdWords as well?

  • http://www.facebook.com/mr.larry.kim Larry Kim


  • http://www.facebook.com/mr.larry.kim Larry Kim

    I believe there will be an external facing URL for the tool. I think it will be located here: http://adwords.google.com/keywordplanner
    so i think that it should be accessible to people outside of adwords.

  • http://www.calltheczar.com/ Rob Bunting

    Yes, that link seems to work. Thanks Larry.

  • http://www.facebook.com/mr.larry.kim Larry Kim

    when i click “modify search” it says: Enter Keywords, one per line or separated by commas.

    To specify a match type, add punctuation:
    * Broad Match: New York Hotels
    * Phrase Match: “New York Hotels”
    * Exact Match: [New York Hotels]

    however when i do this, the numbers are all wrong. so i guess it is still buggy.

  • http://www.facebook.com/mr.larry.kim Larry Kim

    does this external link work for you: http://adwords.google.com/keywordplanner

  • http://living-business.co/ Todd Lohenry

    That was kind of you to try, but no; Sorry, you don’t have access to this page.

  • Aaron Mai

    Thanks Larry, I cant stand trying it out but looks like I have to wait for awhile. heizzzz. Is there anyway that we can ask to enable the tool in our account sooner?

  • http://www.facebook.com/mr.larry.kim Larry Kim

    it’s not like the other adwords betas. it just seems to show up randomly in your accounts over time!

  • http://twitter.com/DerekOstler Derek Ostler

    It was all buggy for me to. Please let me know if you get it to work. I us exact and phrase more the broad match.

  • http://www.andykuiper.com/ Andy Kuiper – SEO Analyst

    Awesome tutorial Larry :-) btw, I don’t see it here in Canada on any of my accounts… yet

  • http://www.facebook.com/mr.larry.kim Larry Kim

    if you have multiple accounts check them all

  • http://profiles.google.com/jwdavis1957 J D

    Good article. I use the planner almost every day, and yes, it gives me immediate insights into which keywords I want to utilize for myself, and for my customers. Some SEO’s think other keyword tools are “better”, and maybe so, but I think that smart keywords and intelligent on-site optimization scores the most points w Google. I wrote an article on SEO that entered the SERPs at 189, rose to 107 in three days, then 39 the next day, and for a very competitive kw. Zero backlinks, N/A PR and boom… Six different IPs from Google examined that page one morning, then it immediately fell to <200. So I think I hit the sweetspot with the on-page seo. When we rise fast or enter the top ten, human beings at Google get involved.

  • SnarkyOne

    ” … one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed!”

    Google adds features and drops them just as quickly. I gave up being excited – or rushing to incorporate – many of Google’s “new features” since they have a habit of ending them just as suddenly. I’ve gown weary of Google’s thrashing around and calling it innovation.

  • getspread

    check this new site for all latest information n can even submit ur url on http://www.getspread.com

  • Jason Clark

    Great article on a roll-out that definitely flew under the radar. Merging the Keyword Tool and Traffic Estimator makes a lot of sense. However, I’m not crazy about the UI and hope the old tools don’t go away anytime soon.

  • http://twitter.com/davidatobility David K Anderson

    Looks like you’ve got a couple months with the old tools, fixme.

  • fixmedinner

    Thanks, David. Has Google announced that the old tools will be going away? Any documentation on this?

  • http://www.KevinUdy.com/ Kevin

    Hi Larry – because they’ve “launched” the tool and announced the “sunset” on the old tool, I came back and tried to use it again today; I am still seeing this same problem (the same volume numbers for broad, phrase, & exact). Also, the number is WAY different than the one given in the current keyword tool (720 vs 33100 impressions for one test keyword).

    This “bug”, and the disparity between the numbers coming out of the two tools really worry me. Have you had any chance to further investigate why we can’t seem to get different numbers for broad, phrase, & exact?


  • shiva ohm
  • http://www.candleforex.com/ CandleForex

    Dunno about you Larry, but we HATE the new Google keyword tool interface and it seems some info that would previously have been available, is now gone.

    An option to stick to the old interface, like in the past had better be coming soon.

  • http://whitehatsforeveryone.com/ Sharla Laurin

    This may be great for planning PPC campaigns, but I’ve always used keyword tool effectively for seeking out long tail keywords, and I am so frustrated with the loss. This keyword planner does nothing for a content creator! Instead of a couple hundred suggestions which I can organize by competition levels, I get a few suggestions for each subject, and I’m not able to even find the low competition options with this. I am so tired of Google playing dance monkey dance. I know there are other tools out there for long tail research, but a lot of them aren’t free, and many are less broad based effective.

  • Rohan Ayyar

    Sharla, there are quite a few free tools such as Ubersuggest, Thesaurus.com (which you must already be using, albeit in a slightly different way) and WordStream (trial) that I’m sure you’ll find useful in your content creation strategy. Here’s a list for you: http://www.e2msolutions.com/blog/the-10-best-alternatives-to-the-google-adwords-keyword-tool/

  • Kevin

    Larry, did you ever get a solution to this? I’m experiencing the same issue.

  • Anthony Baisi

    It’s actually in the first sentence @livingbusiness:disqus : “Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month.”
    See, select accounts.
    Great article @larry_kim:disqus

  • Amber Rose

    Now Google has made my keyword search very difficult, I can’t get upto 800 keyword suggestions in a new keyword planner, so now it needs more brainstorming.

    Anyone have an idea how i can get the same keyword ideas as of keyword tool, as google will be closing keyword tool in near future and it’s a demand of a time to learn some new things.

  • Fraser Wood

    Hi guys, I’m with Kevin on this one – without the ability to differentiate between Exact, Phrase and Broad match numbers; this tool is unusable.

    Tbh just knowing which one of the three types the data comes from would be a start.

    Has anyone got an answer on this?

  • WonderfulWorld2


  • αmjαth

    Hi Larry,

    what did you mean by ‘outside of adwords’? It does requires an adwords account and you to be logged in to access the tool.

    Am I missing anything here?