We received some interesting data from search agency iCrossing yesterday. The data show US search market share percentages and distribution quite different than the major traffic metrics firms. The company says its numbers are “based on a large representative sample of Fortune 1000 companies, across all major verticals,” which use its search tracking tools.
Accordingly the iCrossing data show US September natural search market share to be the following:
- Google 76.7 percent
- Bing (increasingly slightly from Aug to) 8.2 percent
- Yahoo (decreasing to) 11.1 percent
- AOL and Ask show “precipitous declines”
This is how iCrossing characterized the data in an email to me: “it represents actual traffic received from engines, as picked up by our own analytics tracking across enterprise level sites, as opposed to all traffic on the Web.”
Compare comScore data for September:
The Bing numbers are relatively close in the data above but iCrossing shows Yahoo with a significantly smaller share than either comScore or Hitwise. And while those services both seem to show a stable core of usage for Ask and AOL search, iCrossing reflects losses for those engines.
Here are some visual representations of the iCrossing numbers: