• http://twitter.com/sullivan_s Shannon Sullivan

    “If you want to get noticed — really noticed — you’ll have to invest in your presentation just as heavily as you do your content.” 

    Bingo. Content goes far beyond just the text on the page. You’ve got to think about how everything (images, video, typography, color palette, word choices, etc., etc., etc.) works together to create something that’s really solid.

  • McintoshClifton

    my buddy’s sister-in-law made $18108 a month ago. she worrks on the internet and bought a $525400 condo. All she did was get blessed and put into action the instructions given on this website 

    ⇛⇛⇛⇛► (Click At My Name For Link)

  • http://www.facebook.com/MarkWelchMktg Mark Welch

    I agree and disagree. Presentation is important; relevance and usefulness is MORE important, as I wrote last week in my defense of my “crude, simple” directory site: http://www.markwelchblog.com/2012/06/07/web-site-design-and-lessonindex-com-what-do-you-think/ 

    I admit, this particular site is aimed at a text-friendly audience (English teachers).

  • http://www.brickmarketing.com/ Nick Stamoulis

    I think long form content is still incredibly valuable, but it can be a lot easier to “sell” visually interesting content. It doesn’t have to be one or the other though, a good mix of both is going to help your brand connect with both sides of the fence. 

  • http://twitter.com/MaryKayLofurno Mary Kay Lofurno

    Marketing Axiom:  list trumps the offer, offer trumps creative.  List trumps creative. This has been tested for many years across several tactical marketing channels:  Direct Mail, Email, Search: Mobile, Fax Marketing; Telemarketing; etc.

    So what Mark is saying..relevance maps to audience [list]; usefulness maps to [offer]; presentation maps to [creative].  I get what you are saying and I agree with your logic somewhat. I have tested this in all of these tactical marketing channels and its been true

    That is my take.

  • AlokCCF

    Very thought provoking Jordan. With some new minor updates Google seems to be putting more emphasis on presentation and imagery more than ever. However, the extent you focus on presentation should really depend on your audience. As we all know people don’t actaully read a website the same way they read print content. They mostly scan quickly which is one of the reasons why blogs have a lot of headlines, sub-healdines, bulletpoint..etc. The quicker someone can scan a pice of content and get the just of it, the better it will be shared.

  • http://www.facebook.com/seo.jaipur Seo Jaipur

    Quality of Content is Better Than Visual Presentation. Everyone Focus First is Content. 
    Presentation is Not a Bad Idea.

  • DixonBarbara

    my friend’s aunt brought home $17621 last month. she gets paid on the internet and bought a $566900 condo. All she did was get blessed and work up the guide revealed on this web site

    ⇛⇛⇛⇛► (Click On My Name For Link)

  • http://twitter.com/DiviFernando Divi Fernando

    Believe me, even if you have a crappy presentation on a site like SearchEngineLand.com, you still will have readers! So I guess “Domain Authority” dominates both content and presentation of the content. Good job on the article 
    though .